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Archive by tag:
ROI
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Financial Benchmarks to Move Business Process Globalization Forward
One of the most frequent questions that CSA Research analysts are asked is how a translation team can help the rest of the company do a better job marketing to, selling to, and caring for local markets around the globe as well as multicultural ones in their home country. After all, it's usually not their mandated responsibility to support enterprise-wide business process globalization. However, if they don't take it on, they often find that they can't meet their own objectives for de...
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August 23, 2017
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Rebecca Ray
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ROI
,
Business process globalization
,
Localization maturity
,
Globalization Maturity
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For Buyers
|
Share
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As the World Turns: The Changing Fortuntes of Online Languages in 2017
Big changes are afoot in cyberspace. In recent years, populations in Africa, Asia, and Oceania surged online with the aid of cheap data plans and government investments. In Myanmar, for example, the mobile grid went up in 2014 and a total population of 53 million now shows 33 million subscriptions, with 80% smartphone penetration and over 50% with active data plans. China initiatives, such as Belt and Road, Shanghai Cooperation Organization, and the Asia Infrastructure Investment Bank, are bring...
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August 16, 2017
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Benjamin Sargent
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Business climate
,
ROI
,
Website localization
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For LSPs
,
For Buyers
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Share
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How to Drive Localization Momentum and Keep Global Revenue Flowing
Successful globalization requires commitment across the enterprise. Even high-performing localization teams must lobby other corporate functions to support international markets. They don't have the power to mandate fully localized e-commerce infrastructure, local data security compliance, or appropriate in-country hiring practices without buy-in from marketing, IT, and human resources. Yet, without these functions in place at the right time, your local audiences will do business with your c...
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March 01, 2017
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Rebecca Ray
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ROI
,
Buyer strategic planning
,
Localization maturity
,
Buyer benchmarking
,
Buyer budgeting
|
For LSPs
,
For Buyers
,
For Technology Vendors
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