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Blog
Archive by tag:
Translation technology
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Localization Reinvention
Back in the day when I first began working in localization, we didn’t have a translation management system (TMS) – they didn’t exist – and our LSP was refusing to use translation memory because it created “too much overhead” for the first venture into producing a customer care website in more than one language. Knowing that the advent of the internet was likely to produce masses of new content in – hopefully – all the languages in which the company operated, we took a huge risk. We found...
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May 09, 2024
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Alison Toon
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Artificial intelligence
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Buyer strategic planning
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TMS
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Translation technology
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For LSPs
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For Buyers
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For Technology Vendors
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Share
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Simple Actions for Achieving More Efficient Localization Processes
While the goal for project management has long been full automation (“lights-out”), few organizations achieve it – not for translation nor interpreting services, neither at LSPs nor enterprises. Many teams have tools and processes in place to enable touch-free workflows, yet our research demonstrates a huge gap between “we have the system” and “we are using it.” While some organizations use lights-out processes for a vast amount of translation work – even most of their projects – genera...
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November 07, 2023
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Alison Toon
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LSP maturity
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LSP project management
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Globalization Maturity
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Translation Technology
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For LSPs
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For Buyers
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For Technology Vendors
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Share
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Wanted: Expert Project Managers
Are you an expert project manager or interpreting scheduler? We need to talk! Project management – the shepherding of work from request to delivery, ensuring all the correct criteria are met, and in a timely manner – is not specific to the localization industry. In every area of work, from construction to international shipping, a project manager (PM) plays a leading role in satisfying customers, whether in daily personal contact or acting behind the scenes. These individuals – and the projec...
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August 22, 2023
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Alison Toon
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Artificial intelligence
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Interpreting technology
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LSP project management
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Translation technology
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For LSPs
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For Buyers
,
For Technology Vendors
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Share
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Generative AI and Copyright: Unraveling the Complexities
A common worry about generative AI (GenAI) is that the content that it creates may be subject to copyright claims. Our recent survey of freelance linguists reflected this concern: Copyright issues are their second most important concern with GenAI, with 74% viewing the technology negatively or strongly negatively in this regard. However, an examination of claims about copyright and how GenAI works reveals a different picture. This blog post covers details about how the technology works with its ...
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July 20, 2023
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Arle Lommel
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Artificial intelligence
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Translation Technology
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Machine translation
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For LSPs
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For Buyers
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For Technology Vendors
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Share
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AI in Multimedia Localization: How to Spot the Winners and Avoid the Scams
During our research into multimedia localization – and all the new AI-enhanced tools that are sprouting up like toadstools after summer rain – we found many new offerings, some good or excellent, and many not-so. Startup companies with an excellent product may struggle with business processes and strategies; some are already leaders in a brand new field, unimagined a year ago; but too many others are aiming to get-rich-quick based on a worldwide appetite for tools that make everything possible...
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June 20, 2023
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CSA SuperUser CSA
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Artificial intelligence
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Content technology
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Translation technology
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For LSPs
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For Buyers
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Share
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Is GenAI Going to Replace NMT?
It is incredible to think that, less than eight years after the first publicly available neural machine translation (NMT) systems appeared on the scene, some media coverage already sees NMT as so 2015. As generative AI (GenAI) really exploded into public view in 2022, it wasn’t surprising that an overactive tech press’ imagination would see it as the be-all and end-all of technology. Our recent survey with freelance linguists certainly reflects this view, with many language workers expressing ...
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May 24, 2023
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Arle Lommel
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Artificial intelligence
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LSP strategic planning
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Translation Technology
,
Machine translation
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For LSPs
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For Buyers
,
For Technology Vendors
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Share
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The Coming Content Cataclysm
Multimedia, transcribed audio, and AI-generated content in all the world’s digital languages join more traditional content types in filling up data centers. Together they create challenges and opportunities across organizations, raise the alarm for more oversight of content, and further the case for aligning enterprise content strategies, investment, and operations.
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January 03, 2023
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Donald A. DePalma
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Artificial intelligence
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Business climate
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Buyer strategic planning
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Content technology
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Digital transformation
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Global content
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Machine translation
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Translation market size
,
Translation technology
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Corporate social responsibility
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For LSPs
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For Buyers
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For Technology Vendors
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“Misusing” Large Language Models and the Future of MT
Large language models have been in the news a lot in November and December and the coverage has been mixed, to put it mildly. Meta posted its Galactica model on November 15 but took it down just three days later in the face of intense criticism. By contrast, when OpenAI released ChatGPT two weeks later, on November 30, the response was much more positive. Examining why the reactions were so different provides insight into the potential and limitations of machine translation (MT) as well as cauti...
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December 20, 2022
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Arle Lommel
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Artificial intelligence
,
Machine translation
,
Translation Technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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What is Authentic Voice Today?
As part of an ongoing investigation into multimedia localization tools and practices, CSA Research is examining enterprises’ global use of video. A combination of professional interest while researching marketing content and personal interest because I’ve just moved, led me to view several TV ads and online videos by international energy providers, including EDF and E.ON. These marketing videos took me down the proverbial rabbit hole, trying to figure out the source and target languages. Which...
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August 31, 2022
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Alison Toon
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Artificial intelligence
,
Customer experience
,
Global content
,
Translation technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Curves Ahead: MT and the Future of Language Technology
Technology developments tend to follow a typical pattern of improvement over time, known as an S-curve. Although it is a familiar pattern, it is worth unpacking its five phases and considering how they apply to language technology and forecasts about it. Examining how they have played out with successive generations of machine translation points to a future in which other advanced natural language processing technologies have tremendous potential to deliver useful and innovative capabilities.
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August 03, 2022
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Arle Lommel
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Artificial intelligence
,
Machine translation
,
Translation Technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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