X

Our Analysts' Insights

Blogs & Events / Blog
Archive by tag: Translation TechnologyReturn

What is Authentic Voice Today?

As part of an ongoing investigation into multimedia localization tools and practices, CSA Research is examining enterprises’ global use of video. A combination of professional interest while researching marketing content and personal interest because I’ve just moved, led me to view several TV ads and online videos by international energy providers, including EDF and E.ON. These marketing videos took me down the proverbial rabbit hole, trying to figure out the source and target languages. Which...
Read More

Curves Ahead: MT and the Future of Language Technology

Technology developments tend to follow a typical pattern of improvement over time, known as an S-curve. Although it is a familiar pattern, it is worth unpacking its five phases and considering how they apply to language technology and forecasts about it. Examining how they have played out with successive generations of machine translation points to a future in which other advanced natural language processing technologies have tremendous potential to deliver useful and innovative capabilities.
Read More

Sentient AI: Parrot, Parity, or Parody?

Last week, the Washington Post published an article about Blake Lemoine’s claim that his employer Google’s LaMDA language model/chatbot system had achieved sentience and had a “soul.” Lemoine, an engineer in the company’s responsible AI group, based his assertion on a dialogue in which LaMDA expressed human-seeming sentiments and concepts. Google placed Lemoine on leave, thereby sparking renewed discussion about what machine sentience is and what it means. What can the experience of the lan...
Read More

Headless Global Content Doesn’t Happen by Magic

In recent years, there’s been a lot of buzz around “headless” systems – whether for content creation and management or for the translation workflows that feed the global customer experience. The concept being that rather than having a traditional front- and back-end (publishing and creation), these systems allow content to be magically managed, extracted, repurposed, and delivered through a myriad of end points, from mobile apps to corporate websites integrated with a partner’s own custom p...
Read More

Happy 30th Birthday, Unicode!

In October 1991, Unicode 1.0 was first released. In the 30 years since that publication an entire generation of language workers have been educated and started work, never having had to know the “joys” of trying to ungarble text that had gone through multiple encodings. The introduction of Unicode has simplified life for many of us and allowed millions and millions of people to access digital resources in their own languages.
Read More

Recognizing a Pioneer in Language Teaching

Early in my career, my wife and I lived a few houses down from a truly extraordinary woman named Lorna Call Alder. Born in 1906, Lorna was the first person to develop a now-ubiquitous approach to foreign-language education that emphasizes the deliberate and careful introduction of vocabulary in context and repetition in use within instructional materials. Almost every translator today who has learned a language through formal education owes a small debt of gratitude to this humble woman, who pas...
Read More

Challenges in Continuous Localization

Our current research into continuous localization shows that the lines have begun to blur between what it means for localization teams to support a traditional Agile model versus one that is more continuous. However, the 53 people who granted in-depth interviews generally agree that the end result remains similar. Organizations must automate as much of the localization process as they can in order to deliver services for mushrooming volumes of content and code that come to them in ever smaller p...
Read More

Where Is Your Translation Technology?

Long gone are the days when only the biggest enterprises or language service providers had their own translation management system (TMS) hidden away in a private datacenter. The cloud has made TMSes and machine translation (MT) accessible to all. Technology costs have gone from prohibitive for smaller LSPs to within reach for everyone, including newcomers to the industry. Some commercial solutions even have innovative pricing models that make the technology affordable – or even free – rather t...
Read More

Microsoft Custom Translator: A Big Step Forward

In late 2015 most developers still treated Neural Machine Translation (NMT) as a future technology that would come someday, but by the middle of 2016 several developers had released functional neural systems that seemed to outperform even the best statistical MT (SMT) engines. Since that point, momentum has shifted decisively in favor of NMT because it delivered better fluency in its output and seemed to promise the end of incomprehensible MT output. Eventually, this rate of stellar progress slo...
Read More

Augmented Translation: Are We There Yet?

In 2017, CSA Research introduced the concept of “augmented translation,” a technology-centric approach to amplifying the capabilities of human translators. Although companies such as Lilt, SDL, and Unbabel had already implemented portions of this model – namely the tight integration of human and machine capabilities, we predicted that more technologies would be folded in over time to create an AI-driven platform for linguists that would make them far more efficient and capable by offloading r...
Read More
Page 1 of 4 FirstPrevious [1]

Subscribe

Name

Categories

Follow Us on Twitter