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Global Language Services Industry 2024
The Largest Language Service Providers: 2024
Promoting Your 2024 Ranking
Sizing the Language Services and Technology Market 2024
Industry Data and Resources
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Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
CEOs reflect on the forces that will shape the future
CEOs Reflect on GenAI (July 2023)
CEOs reflect on 2023
19 CEOs Insights at fastest-growing LSPs 2022
20 CEOs Reflect on 2022 (July 2022)
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Archive by tag:
Global content
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The Alphabet Soup of Language and Climate Change: ICT, MT, AI, H20, CO2, etc.
In the streaming adaptation of Isaac Asimov’s Foundation sci-fi novels, Synnax became a water planet due to overmining of its volcanic vents. In Waterworld, the melting of the polar ice caps submerged most of planet Earth. In both cases, as sea levels rose, dry land came to be in ever shorter supply – as were food, potable water, biodiversity, and economic activity other than subsistence fishing and piracy. People migrated in search of life essentials or safer havens. Language, culture, and li...
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September 22, 2023
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Donald A. DePalma
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Artificial intelligence
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Crisis preparedness
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Global content
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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GenAI Disruption Drives LSP Transformation
Will GenAI enable LSPS to become strategic global content service providers (GCSPs)? We first described the evolution of GCSPs in “The Language Services Market: 2017” report and introduced it to our CEO Leadership Council members at the Boston Summit in 2018. In this blog we discuss the journey that some of our clients have been taking toward this new role despite the obstacle of procurement departments commoditizing their value to the price per word. One critical question remains – will tech...
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June 07, 2023
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Donald A. DePalma
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Artificial intelligence
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Global content
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LSP growth
,
LSP strategic planning
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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The Coming Content Cataclysm
Multimedia, transcribed audio, and AI-generated content in all the world’s digital languages join more traditional content types in filling up data centers. Together they create challenges and opportunities across organizations, raise the alarm for more oversight of content, and further the case for aligning enterprise content strategies, investment, and operations.
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January 03, 2023
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Donald A. DePalma
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Artificial intelligence
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Business climate
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Buyer strategic planning
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Content technology
,
Digital transformation
,
Global content
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Machine translation
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Translation market size
,
Translation technology
,
Corporate social responsibility
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For LSPs
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For Buyers
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For Technology Vendors
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Share
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Don’t Let Your Children Grow Up to Be Content Moderators
Would you encourage a colleague, a friend, or your children to work in a profession that is extremely damaging to their mental health? No, I didn’t think so. However, that’s exactly what we’re doing when hiring people to moderate extremely high volumes of (multilingual) web and social media content, hour after hour, day after day. Being a content moderator (sometimes called a “process executive”) has been cited as “the worst job in technology,” whether you’re contracted at arm’s length ...
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December 07, 2022
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Rebecca Ray
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Artificial intelligence
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Customer experience
,
Global content
,
Intelligent content
,
Corporate social responsibility
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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How Important Will Language Be in Web3 and the Metaverse? Same As It Ever Was.
Done right, website localization involves extending brand voice and all its attributes to leverage common content and shared assets such as style guides, glossaries, formal terminology management, and, of course, smart software to automate processes that keep global sites correct, current, and consistent. But what about extending that to a local experience across multiple written, spoken, and visual channels as required by each country and level – informational, localized, or hyperlocal?
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November 14, 2022
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Donald A. DePalma
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Global content
,
LSP growth
,
Technology adoption
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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What is Authentic Voice Today?
As part of an ongoing investigation into multimedia localization tools and practices, CSA Research is examining enterprises’ global use of video. A combination of professional interest while researching marketing content and personal interest because I’ve just moved, led me to view several TV ads and online videos by international energy providers, including EDF and E.ON. These marketing videos took me down the proverbial rabbit hole, trying to figure out the source and target languages. Which...
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August 31, 2022
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Alison Toon
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Artificial intelligence
,
Customer experience
,
Global content
,
Translation technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Mastering Globalization in the De-Globalization Era
For the last few months pundits across the political spectrum have written op-ed columns and long articles questioning whether geopolitical events such as war and polarized politics signal the end of globalization. This post considers those concerns of policymakers but contends that activities to address the growing complexity of a de-globalizing planet raises the bar for any organization operating in multiple countries – and that this reality will create new opportunities for anyone who can ma...
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May 18, 2022
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Donald A. DePalma
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Buyer strategic planning
,
Country/region data
,
Global content
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Changing Language – Inclusive Terminology in the Enterprise
Language constantly evolves. We all know words from our childhood that today’s kids don’t understand (or laugh at), and teens constantly introduce us to new slang and acronyms. Marketers develop new concepts; community and culture drive changes in what is current, acceptable, or outdated. People working in localization know that this translates to human effort in finding the right way to convey the same concept in a multitude of languages.
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January 05, 2022
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Alison Toon
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Quality
,
Global content
,
Customer experience
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Airbnb: A Lesson in How to Implement Language at the Platform Level
Are you ready to implement language as a feature at the platform level? Do you know how to gain executive approval for the business case to achieve that? Do you even know what I’m talking about?! Read on to find out how Airbnb did it and the questions to ask your team to find out if you’re ready to embark on the same journey.
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December 01, 2021
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Rebecca Ray
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Artificial intelligence
,
Buyer strategic planning
,
Global content
,
Machine translation
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For Buyers
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Share
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Bad Translation? Audit Your Content
If you’ve ever heard someone tell you that, “The translation is bad!” and yet nobody is able to articulate why, you’re not alone. You have checked the quality that your linguists deliver – all is good. You and your LSPs set up a localization quality assessment (LQA) process and rigorously measure spelling errors, typos, and other errors: you can confidently state that the translation is, in fact, highly accurate. Yet the in-country teams still report poor-quality translation. This is a comm...
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February 17, 2021
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Alison Toon
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Customer experience
,
Global content
,
Quality
,
Website localization
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
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