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Archive by tag: Buyer strategic planningReturn

Is it Time to Drop a Language or Justify with ROI?

In any given year, web and mobile sites add and drop language support in response to a wide variety of macro-economic and business factors. In a detailed analysis of 2,648 global brand websites, CSA Research found that 26% added one or more languages in 2017. However, not all enterprises increased multilingual support. In fact, one in 10 removed at least one language. About 1% removed more than 10 from their roster.
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How to Drive Localization Momentum and Keep Global Revenue Flowing

Successful globalization requires commitment across the enterprise. Even high-performing localization teams must lobby other corporate functions to support international markets. They don't have the power to mandate fully localized e-commerce infrastructure, local data security compliance, or appropriate in-country hiring practices without buy-in from marketing, IT, and human resources. Yet, without these functions in place at the right time, your local audiences will do business with your c...
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Brexit: A Silver Lining for Companies Expanding Abroad?

Whether for the right reasons, or the wrong ones, voters in the United Kingdom rocked the world's business and political status quo on June 23 when they voted to pull out of the European Union. At CSA Research, we waited for reaction from the global companies we work with to gauge the impact. We think there may be a silver lining for organizations considering expansion into the E.U. following the Brexiteer win. The same applies to European and Asian companies making the choice for where to r...
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