X

Our Analysts' Insights

Blogs & Events / Blog
Archive by tag: Buyer strategic planningReturn

AB5, COVID-19, and the Plight of Freelance Linguists

The COVID-19 pandemic and uncertainty about California Bill 5 (AB5) and similar laws have created turbulence for freelance linguists. Together, they show both the strengths and challenges that the translators and interpreters who power the industry face. COVID-19 has shown how precarious a position many of them are in, including highly successful professionals. Regardless of whether linguists are employees or freelancers, the current situation demonstrates how interconnected all parties are and ...
Read More

Removing the Rashomon Effect from Market Analysis

Wouldn’t it be great if we could eliminate the Rashomon effect from the language services and technology industry? If somehow, we didn’t have to rely on guesses, estimations, or conjectures? That’s exactly what CSA Research does.
Read More

Direct-to-Consumer: How to Get the Global Piece Right

Consumer and digital marketers have so much to deliver that it often looks as if they’re trying to balance multiple spinning plates in the air. One of the trending initiatives that they must integrate into their strategies is the option of direct-to-consumer (DTC), in which their organizations revert to marketing, selling, and supporting individuals – rather than filtering them through third-party marketplaces such as Alibaba, Amazon, or Rakuten. This is a major shift for many medium- to large...
Read More

Data to Predict Language ROI

Far too many companies rely on anecdotal data; rough measures based on GDP, and the number of people who speak languages, or even less precise guides such as executive gut feel or a knee-jerk reaction to loud or political feedback. These methods risk making ineffective decisions for language strategy, instead of using the linguistic portfolio to grow business, increase revenue, and make advances over the competition. Shifting to data for language ROI helps set up realistic expectations and goals...
Read More

How Your Firm Can Benefit from Benchmarking Globalization Maturity

Many executives and their functional managers view international business issues as “special” and outside the parameters of the processes for which they are directly responsible. They assume that translation alone takes care of everything international. On the other hand, mid-level managers reporting to those executives often understand intuitively that global success comes from delivering a relevant digital experience that involves so much more than translation. They want to do it right, but ...
Read More

Three Reasons Your China Strategy May Need a Tune-Up

When was the last time your strategic planners or management team reviewed what you’re doing in China − and why? If it hasn’t been within the last 12 months, here are three reasons why it’s time for an assessment, along with recommended actions to take.
Read More

Great User and Customer Experiences Are Built on Language

Making information available at your fingertips has long been the goal of computing. In the beginning there was a “user” – that was what computer companies back in the 1970s started calling the person sitting in front of monitors with their fingers on keyboards. As technology streamed into our everyday lives, that user could be anywhere – at a PC, gaming console, kiosk, bed, car, airplane, wherever there’s human-computer interaction. Enter translation and localization to make the user exper...
Read More

When the Industry Unites to Understand the Future

Running a survey is a tough exercise for research analysts. You never know if enough people will have an interest in responding and whether they will enter reliable responses. Yet, we rely on representative samples of good data to be able to run all of the frequencies and correlations that we wish share with our readers. The results of our large-scale survey of translators and interpreters all over the world prove that with a network of partners that helped promote the survey, we were able to ac...
Read More

What is the Unit of Language?

CSA Research is preparing to release reports for pricing strategies within the localization industry. We have analyzed current translation pricing models – the structure used for quantifying work, not the amount charged for it – and examined alternatives. We then evaluated what has happened in unrelated industries where technology advances and shifts in customer expectations led to change.
Read More

Gauging the Importance of Languages

Enterprises looking to extend their international footprint face many challenges. Selecting the languages that will give them the best market opportunities is one of these. Every year CSA Research publishes a ranking of the top online languages as determined by their economic opportunity (eGDP). Although this listing – based on macroeconomic factors – is a good predictor of overall investment, the choices individual organizations make are more complex.
Read More
Page 3 of 5 [3]

Subscribe

Name

Categories

Follow Us on Twitter