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Archive by author: Donald A. DePalmaReturn

Chief Research Officer

Focuses on market trends, business models, and business strategy

Does Age Affect Foreign Language Tolerance?

For the last few years, marketers, economists, and sociologists around the world have obsessed about people born between 1980 and 2000. Because this group constitutes the next generation of spenders, influencers, and leaders, companies in nearly every industry wonder how to attract these Millennials to their brands. Their previous business plans were meant to appeal to those born in the mid-20th century and their Generation X offspring, so they're preparing for future demand.
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January 10, 2016| Donald A. DePalma | Buyer language selection | For Buyers | |
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