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Archive by tag:
LSP strategic planning
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CSA Research Business Confidence Survey: CEOs of LSPs Project a Strong 2018
In January 2018, CSA Research reported on the business outlook on 2017 and early 2018 based on a survey of 85 CEOs of the language service providers in our list of top 100 providers. In August and September 2018, we surveyed respondents on their mid-year results and their predictions for the rest of the year.
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October 06, 2018
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Hélène Pielmeier
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Business climate
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LSP strategic planning
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LSP staffing
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Build Versus Buy for LSPs - Its When, Not if
From their earliest stages, LSPs face the question of whether to build or buy the software on which they run their business. Triggers can include the need for differentiation, the need to tailor work processes for different customers and job types, or the requirement to stitch together disparate systems for monitoring and reporting. The question of when to begin proprietary development is important because if they wait too long, they may miss growth opportunities. But jumping too soon can result...
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December 06, 2017
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Benjamin Sargent
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Technology adoption
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Build vs. buy
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LSP business management
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LSP maturity
,
LSP strategic planning
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For LSPs
,
For Technology Vendors
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Share
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Is There Such a Thing as a Recipe for Sales Success?
Language service providers (LSPs) – in particular small and mid-sized ones – often ask, “How can we increase sales? Where do we start? How can we build the best sales team?” The smaller ones often have a negative experience as they start formalizing the sales function. Sales training programs, including our own in the past, were just steps in the process – either planning, hiring, cold calling, objection handling, or account management.
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June 28, 2017
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Hélène Pielmeier
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LSP growth
,
LSP sales and marketing
,
LSP strategic planning
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For LSPs
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Share
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Using Market Segmentation to Generate Sustained Growth
Are you wasting sales and marketing resources going after the wrong leads? Many language service providers (LSPs) aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers, with little in common, and which cross company sizes, industries, geographies, and countless other attributes. The more LSPs struggle to grow in a predictable fashion, the more they talk about hiring additional salespeople, redesigning incentive plans, and going after any prospect – good or bad.
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November 09, 2016
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Hélène Pielmeier
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LSP growth
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LSP segmentation
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LSP sales and marketing
,
LSP strategic planning
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For LSPs
,
For Technology Vendors
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Share
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