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To put it bluntly, your latest and greatest product feature or code fix may only be applicable for a minority of your customers. If your company’s international revenue is approaching or has already surpassed 50% – but customers outside of the home market cannot use all product functions – there’s a problem. The product that you work so hard to perfect can’t be considered world-class until the world beyond your primary market can gain 100% access to features that make sense for their user environment. So how do you make sure that your colleagues who are responsible for localization can keep up as your team iterates faster and faster? By meeting internationalization compliance standards that ensure that your team delivers world-ready code on time every time. Continuous localization is no longer continuous if the localization team must frequently stop workflows to fix stuff, or worse yet, wait on you to fix it. That’s where internationalization compliance for your code comes into play. Based on 53 in-depth interviews with organizations that have implemented a continuous localization model, here are seven actions that you and your teams can take to better support your localization colleagues.
The good news is that you shouldn’t have to think much about localization as long as: 1) Your code is clean and internationalization-compliant from the start; 2) you maintain infrastructure (including version control systems); and 3) you provide screenshots and comments for your code to localization teams. Remember to approach internationalization compliance on the same level as compliance for security and accessibility by providing ongoing training for the area and supporting localization teams to participate in product design and to resolve context as a blocker.
Director of Buyers Service
Focuses on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization
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