Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the next maturity stage

Stronger global brands such as McDonald's and H&M have websites in more languages than their less-profitable competitors

(BOSTON) – May 28, 2015 -- How many languages do content marketers and global businesses need to reach the maximum potential number of customers online? The addressable online economic potential amounts to US$54.9 trillion, but English only gives you access to 36.5% of that total.

New research by Common Sense Advisory confirms ownership of the language services budget by the localization team is the clear choice for supporting a global operation

Market research firm Common Sense Advisory surveyed buyers of interpreting services across 25 countries to assess demand, management, and measurement best practices

Independent research firm Common Sense Advisory releases MarketFlex™, a structured analysis for corporations committing capital and resources to optimize translation management

Common Sense Advisory details the current state of commercial TMS offerings and the technology and process innovation trends that affect purchasing decisions

(BOSTON, MA) – The global market for outsourced language services and technology will surpass US$37.19 billion in 2014, according to a study by independent market research firm Common Sense Advisory. In its 10th annual global industry research report, “The Language Services Market: 2014,” the firm details the findings of its comprehensive study.

(April 22, 2014) – Marketing is an important function of growth. However, many language services providers (LSPs) struggle with how to develop a marketing plan and budget, establish goals for their marketing efforts, target different markets, and assess the return on investment of their marketing efforts.

(April 2014) – Based on a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, Asia, and South America, 75% prefer to buy products in their native language. In addition, 60% rarely or never buy from English-only websites. These findings, and hundreds of other global online consumer buying preferences, are detailed in “Can’t Read, Won’t Buy: 2014,” a new report by independent research firm Common Sense Advisory (CSA Research).