Independent research firm Common Sense Advisory releases MarketFlex report to guide LSPs in TMS evaluation and selection

Survey of Millennials across 10 countries finds that while this generation may have a higher tolerance for non-native language products and websites, 74% prefer post-sales information in their native language

(BOSTON) – October 2015 -- Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and, according to World Travel & Tourism Council, the industry’s contribution to global GDP demonstrates an enduring ability to generate economic growth and create jobs at a faster rate than the global economy. This global boom means big business opportunity for language services providers (LSPs).

Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the next maturity stage

Stronger global brands such as McDonald's and H&M have websites in more languages than their less-profitable competitors

(BOSTON) – May 28, 2015 -- How many languages do content marketers and global businesses need to reach the maximum potential number of customers online? The addressable online economic potential amounts to US$54.9 trillion, but English only gives you access to 36.5% of that total.

New research by Common Sense Advisory confirms ownership of the language services budget by the localization team is the clear choice for supporting a global operation

Market research firm Common Sense Advisory surveyed buyers of interpreting services across 25 countries to assess demand, management, and measurement best practices

Independent research firm Common Sense Advisory releases MarketFlex™, a structured analysis for corporations committing capital and resources to optimize translation management

Common Sense Advisory details the current state of commercial TMS offerings and the technology and process innovation trends that affect purchasing decisions