Jul 11, 2016
Research findings conclude that while demand for content translation will increase the use of machine translation and PEMT, it will not eliminate the need for second languages or translators
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Jun 30, 2016
Common Sense Advisory’s annual study of the language industry shows growth continues due to global mobile, ecommerce, the internet of things, and legislation
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May 12, 2016
Common Sense Advisory releases series of reports with research-based business planning and growth strategies for language services providers
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May 04, 2016
Independent research firm Common Sense Advisory releases MarketFlex report to guide LSPs in TMS evaluation and selection
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Nov 05, 2015
Survey of Millennials across 10 countries finds that while this generation may have a higher tolerance for non-native language products and websites, 74% prefer post-sales information in their native language
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Oct 30, 2015
(BOSTON) – October 2015 -- Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and, according to World Travel & Tourism Council, the industry’s contribution to global GDP demonstrates an enduring ability to generate economic growth and create jobs at a faster rate than the global economy. This global boom means big business opportunity for language services providers (LSPs).
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Sep 15, 2015
Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the next maturity stage
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Aug 25, 2015
Stronger global brands such as McDonald's and H&M have websites in more languages than their less-profitable competitors
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May 28, 2015
(BOSTON) – May 28, 2015 -- How many languages do content marketers and global businesses need to reach the maximum potential number of customers online? The addressable online economic potential amounts to US$54.9 trillion, but English only gives you access to 36.5% of that total.
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Mar 09, 2015
New research by Common Sense Advisory confirms ownership of the language services budget by the localization team is the clear choice for supporting a global operation
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