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Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
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How We Help
Research
Business Analytics
Councils
Advisory and Consulting
RFP Advisory Services
M&A
Partnerships
Research by Use Case
For LSPs
Train My Team
Grow the Business
Understand Buyer Needs
For Global Enterprises
Planning and Budgeting During Uncertainty
Build a Business Case
Plan International Strategy
Benchmark Business Functions
Featured Content
For LSPs
Digital Growth Series
Global Language Services Industry 2024
The Largest Language Service Providers: 2024
Promoting Your 2024 Ranking
Sizing the Language Services and Technology Market 2024
Industry Data and Resources
Thought Leadership
Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
CEOs reflect on the forces that will shape the future
CEOs Reflect on GenAI (July 2023)
CEOs reflect on 2023
19 CEOs Insights at fastest-growing LSPs 2022
20 CEOs Reflect on 2022 (July 2022)
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Translation Pricing Research
Machine Translation
Gender and Family Survey (2023)
Research for Marketers
Generative AI for LSPs
For Global Enterprises
Translation Pricing Research
Industry Data and Resources
Thought Leadership
CEOs Reflect on 2023
19 CEOs insights at fastest growing LSPs
20 CEOs Reflect on 2022
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Global Growth
CRWB Series
Machine Translation
Gender and Family Survey (2023)
Research for Marketers
Generative AI for Global Enterprises
Blogs & Events
Blog
Webinars and Events
Speaking Engagements
CSA in the Media
Media Citations
Press Releases
Interact with Us
About Us
The CSA Story
The CSA Difference
Contact Us
Leadership Team
The Research Team
Jun 30, 2014
Market for Outsourced Translation and Interpreting Services and Technology to Surpass US$37 Billion in 2014
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(BOSTON, MA) – The global market for outsourced language services and technology will surpass US$37.19 billion in 2014, according to a study by independent market research firm Common Sense Advisory. In its 10th annual global industry research report, “The Language Services Market: 2014,” the firm details the findings of its comprehensive study.
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Apr 23, 2014
Survey of 371 Translation and Interpreting Companies Reveals Best and Worst Marketing Practices, Strategies for Growth, and Important Benchmarking Metrics
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(April 22, 2014) – Marketing is an important function of growth. However, many language services providers (LSPs) struggle with how to develop a marketing plan and budget, establish goals for their marketing efforts, target different markets, and assess the return on investment of their marketing efforts.
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Apr 01, 2014
Survey of 3,000 Online Shoppers Across 10 Countries Finds that 60% Rarely or Never Buy from English-only Websites
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(April 2014) – Based on a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, Asia, and South America, 75% prefer to buy products in their native language. In addition, 60% rarely or never buy from English-only websites. These findings, and hundreds of other global online consumer buying preferences, are detailed in “Can’t Read, Won’t Buy: 2014,” a new report by independent research firm Common Sense Advisory (CSA Research).
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Jan 02, 2014
Agile Enables Software Developers to Assimilate the Localization Process
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(BOSTON) – One of the main drivers for implementing Agile is to speed up the software development process to enable companies to deliver products to market faster. To achieve this for international customers, they must optimize teamwork among localization, development, testing, documentation, and language service providers (LSPs) or translators. However, according to independent market research firm Common Sense Advisory’s 2013 findings, current localization production models break down as tea...
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Aug 22, 2013
Community Translation Report Provides Insight via Case Studies from Kiva, Mozilla, and PBS NewsHour
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BOSTON – August 22, 2013 – Is community translation a viable option? What are the benefits of building such a community in a for-profit organization? The answers to these questions depend on many factors and are outlined in Common Sense Advisory’s report, “Case Studies in Community Translation.” The report is based on in-depth interviews with 18 organizations that have implemented this model and explores the rationales, costs, and benefits of doing so.
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Jun 03, 2013
Market for Outsourced Translation and Interpreting Services and Technology to Surpass US$34.7 Billion in 2013
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(BOSTON, MA) – The global market for outsourced language services and technology will surpass US$34.7 billion in 2013, according to a study by independent market research firm Common Sense Advisory. In its annual industry research report, “Language Services Market: 2013,” the firm details the findings of its comprehensive study, identifying over 27,600 unique suppliers of translation and interpreting services across 154 countries.
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May 25, 2013
Amount of Content Translated via Machine Translation to Skyrocket by 2016
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(BOSTON) May 25, 2013 -- Language services consumers constitute an integral part of the global economy. Translation buyers need more words delivered at a lower price and a faster rate. “Human-Enhanced Machine Translation,” a report released in May 2013 by independent market research firm Common Sense Advisory, shows that while human translators still produce most of the commercial translation used by global brands, the demand for more languages and higher volumes have set the stage for greater...
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Sep 01, 2012
Why Each Global Branding Success Is Made Up of Many Small Local Ones
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(BOSTON, MA) – Large global companies like Coca-Cola, Samsung, and Toyota have brands that are recognized throughout the world. However, according to a new report from independent market research firm Common Sense Advisory, these companies didn’t achieve success due to their global strategy, but thanks to many strong local ones. In its latest report, “The Global Branding Myth,” the firm debunks the popular myth that global branding strategies are effective, highlighting the importance of bu...
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May 31, 2012
Market for Outsourced Translation and Interpreting Services and Technology to Surpass US$33.5 Billion in 2012
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(BOSTON, MA) – The global market for outsourced language services and technology will reach US$33.523 billion in 2012, according to a study by independent market research firm Common Sense Advisory. In its annual industry research report, “Language Services Market 2012,” the firm details the findings of its comprehensive study, identifying 26,104 unique suppliers of translation and interpreting services across 154 countries.
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May 23, 2012
Translation Industry Headed for a “Future Shock” Scenario
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(BOSTON) – Language service providers and freelancers translate hundreds of millions of words per day; supporting global trade, diplomacy, tourism, and a host of other international and domestic multicultural activities. Advances in machine translation have enabled greater volumes of translation to take place than ever before by automating some of that content. What is the current state of human translation throughput, and can it support the demand for content that organizations would like to h...
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