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Nov 25, 2009
(Boston, Massachusetts and Brussels, Belgium) – November 25, 2009 – Which European countries offer the largest opportunities for multilingual services? A new report from market research firm Common Sense Advisory finds that three nations, France, Germany, and the United Kingdom, top the list. The report details the estimated amount of language services business for these and 43 other European nations.
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Aug 20, 2009
With an estimated 50 million people who speak languages other than English at home, the United States health care system serves one of the most linguistically diverse patient populations in the world. A new report from market research firm Common Sense Advisory answers the question, "How will health care reform affect patients with limited English proficiency (LEP)?"
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May 20, 2009
Market research firm Common Sense Advisory announces the release of its annual ranking of the top translation and localization companies globally. The list, which is based on the 2008 fiscal year and has expanded from the top 25 language services providers (LSPs) to the top 30, includes Purple Communications (PRPL), SDL International (SDL), Lionbridge Technologies (LIOX), Global Linguist Solutions, and AAC Global Corporation. Overall, the language service providers (LSPs) in Common Sense Advisor...
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May 11, 2009
Everyone who buys translation and localization services wants the best quality, but the road to obtaining accurate and complete multilingual information is not always a smooth one. Market research firm Common Sense Advisory interviewed 28 companies that spend in excess of US$1 million on translation services annually. The firm’s report, “Eliminating Roadblocks to Translation Quality,” outlines buyers’ top challenges in meeting their multilingual output requirements, along with strategies to ...
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Apr 02, 2009
In today’s economy, many financial analysts say that “flat is good.” Looked at in isolation, the results of translation and localization industry research firm Common Sense Advisory’s fourth-quarter 2008 business confidence survey describe a market that looks healthy from that perspective. The survey results, which are available now to Common Sense Advisory’s research members and the survey respondents, show that most buyers report that demand for language services had increased (38.7%) or ...
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Mar 03, 2009
Each time a company adds more products, services, languages, or locales, data volume increases exponentially and inconsistencies become more likely. Simply put, the more content an organization creates, the greater the need for terminology consistency.
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Nov 28, 2008
Companies that adapt their products to local languages and market needs have a significantly greater chance of selling to international buyers. In a September 2008 survey of 351 buyers of business software from eight non-Anglophone countries, Common Sense Advisory found a high correlation between purchasing likelihood and localized products. The data from the survey, which included businesspeople in Brazil, China, France, Germany, Japan, Russia, Spain, and Sweden, showed that more than nine ou...
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Jun 19, 2008
Common Sense Advisory calculated that the global market for outsourced interpreting services hit US$2.5 billion in 2007, with telephone interpreting representing a significant percentage of this amount. In 2007, the global telephone interpreting market was worth US$700 million, with an estimated US$500 million generated in the United States. The firm estimates that this number will increase to US$1.2 billion by 2012. The findings are detailed in June 2008 research entitled, “Telephone Interpret...
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Jul 05, 2005
Common Sense Advisory, Inc., an independent business globalization, internationalization, and localization and translation research and consulting firm, announces the release of its list of the top 20 language service providers (LSPs) and its estimate of the size of worldwide translation and localization market. The list, which includes Lionbridge (LIOX) and L-3/Titan (LLL) is based on the firm’s Human Delivered Service Company (HDSC) Index, a sophisticated assessment model that evaluates the b...
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Oct 19, 2004
Common Sense Advisory, Inc., an independent research firm, announces its latest research report on online communications, customer service practices, and business-to-consumer marketing in a global economy. The study focuses on the ability of the top online retailers to reach the American Latino community online.
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