Each time a company adds more products, services, languages, or locales, data volume increases exponentially and inconsistencies become more likely. Simply put, the more content an organization creates, the greater the need for terminology consistency.

Companies that adapt their products to local languages and market needs have a significantly greater chance of selling to international buyers. In a September 2008 survey of 351 buyers of business software from eight non-Anglophone countries, Common Sense Advisory found a high correlation between purchasing likelihood and localized products. The data from the survey, which included businesspeople in Brazil, China, France, Germany, Japan, Russia, Spain, and Sweden, showed that more than nine ou...

Common Sense Advisory calculated that the global market for outsourced interpreting services hit US$2.5 billion in 2007, with telephone interpreting representing a significant percentage of this amount. In 2007, the global telephone interpreting market was worth US$700 million, with an estimated US$500 million generated in the United States. The firm estimates that this number will increase to US$1.2 billion by 2012. The findings are detailed in June 2008 research entitled, “Telephone Interpret...

Common Sense Advisory, Inc., an independent business globalization, internationalization, and localization and translation research and consulting firm, announces the release of its list of the top 20 language service providers (LSPs) and its estimate of the size of worldwide translation and localization market. The list, which includes Lionbridge (LIOX) and L-3/Titan (LLL) is based on the firm’s Human Delivered Service Company (HDSC) Index, a sophisticated assessment model that evaluates the b...

Common Sense Advisory, Inc., an independent research firm, announces its latest research report on online communications, customer service practices, and business-to-consumer marketing in a global economy. The study focuses on the ability of the top online retailers to reach the American Latino community online.

Common Sense Advisory, Inc., an independent research and analysis firm, released its latest research report on corporate online communications in a global economy. Its review of the online presence of the world's top 100 most valuable brands revealed that barely half of the planet's best-known brands answer e-mail correspondence from their websites.

According to a new report released today by independent research firm Common Sense Advisory, “Leaving La Vida Loca,” despite a dramatic increase in media attention to the size of the U.S. Hispanic Nation since the 2000 census, most global brands have yet to tailor their online message to the large Latino population within the United States. Ninety of the world’s 100 most valuable global brands* largely ignore this segment in their online communications.