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Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
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How We Help
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Business Analytics
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Advisory and Consulting
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M&A
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For LSPs
Train My Team
Grow the Business
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For Global Enterprises
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Digital Growth Series
Global Language Services Industry 2024
The Largest Language Service Providers: 2024
Promoting Your 2024 Ranking
Sizing the Language Services and Technology Market 2024
Industry Data and Resources
Thought Leadership
Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
CEOs reflect on the forces that will shape the future
CEOs Reflect on GenAI (July 2023)
CEOs reflect on 2023
19 CEOs Insights at fastest-growing LSPs 2022
20 CEOs Reflect on 2022 (July 2022)
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Translation Pricing Research
Machine Translation
Gender and Family Survey (2023)
Research for Marketers
Generative AI for LSPs
For Global Enterprises
Translation Pricing Research
Industry Data and Resources
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CEOs Reflect on 2023
19 CEOs insights at fastest growing LSPs
20 CEOs Reflect on 2022
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Global Growth
CRWB Series
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Gender and Family Survey (2023)
Research for Marketers
Generative AI for Global Enterprises
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Blog
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Interact with Us
About Us
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Mar 03, 2009
Terminology Management Helps Global Businesses Stretch Budgets and Save Costs
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Each time a company adds more products, services, languages, or locales, data volume increases exponentially and inconsistencies become more likely. Simply put, the more content an organization creates, the greater the need for terminology consistency.
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Nov 28, 2008
More than Nine out of 10 Businesses Surveyed Across Eight Countries Prefer to Purchase Products That Have Been Adapted to Local Language and Market Needs
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Companies that adapt their products to local languages and market needs have a significantly greater chance of selling to international buyers. In a September 2008 survey of 351 buyers of business software from eight non-Anglophone countries, Common Sense Advisory found a high correlation between purchasing likelihood and localized products. The data from the survey, which included businesspeople in Brazil, China, France, Germany, Japan, Russia, Spain, and Sweden, showed that more than nine ou...
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Jun 19, 2008
Global Market for Outsourced Interpreting Services Hit US$2.5 Billion in 2007, New Common Sense Advisory Research Report Reveals
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Common Sense Advisory calculated that the global market for outsourced interpreting services hit US$2.5 billion in 2007, with telephone interpreting representing a significant percentage of this amount. In 2007, the global telephone interpreting market was worth US$700 million, with an estimated US$500 million generated in the United States. The firm estimates that this number will increase to US$1.2 billion by 2012. The findings are detailed in June 2008 research entitled, “Telephone Interpret...
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Jul 05, 2005
Common Sense Advisory Announces Size of Worldwide Translation and Localization Market and Ranking of Top 20 Language Services Companies
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Common Sense Advisory, Inc., an independent business globalization, internationalization, and localization and translation research and consulting firm, announces the release of its list of the top 20 language service providers (LSPs) and its estimate of the size of worldwide translation and localization market. The list, which includes Lionbridge (LIOX) and L-3/Titan (LLL) is based on the firm’s Human Delivered Service Company (HDSC) Index, a sophisticated assessment model that evaluates the b...
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Oct 19, 2004
Holiday Shopping Not So Feliz for Latinos Online
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Common Sense Advisory, Inc., an independent research firm, announces its latest research report on online communications, customer service practices, and business-to-consumer marketing in a global economy. The study focuses on the ability of the top online retailers to reach the American Latino community online.
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Jul 22, 2004
Corporate E-Mail Disconnect
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Common Sense Advisory, Inc., an independent research and analysis firm, released its latest research report on corporate online communications in a global economy. Its review of the online presence of the world's top 100 most valuable brands revealed that barely half of the planet's best-known brands answer e-mail correspondence from their websites.
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May 04, 2004
Leaving La Vida Loca: Global brands in the U.S. must address
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According to a new report released today by independent research firm Common Sense Advisory, “Leaving La Vida Loca,” despite a dramatic increase in media attention to the size of the U.S. Hispanic Nation since the 2000 census, most global brands have yet to tailor their online message to the large Latino population within the United States. Ninety of the world’s 100 most valuable global brands* largely ignore this segment in their online communications.
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