One of the most frequent questions that CSA Research analysts are asked is how a translation team can help the rest of the company do a better job marketing to, selling to, and caring for local markets around the globe as well as multicultural ones in their home country. After all, it's usually not their mandated responsibility to support enterprise-wide business process globalization. However, if they don't take it on, they often find that they can't meet their own objectives for de...
Read More
How many times have you heard that "localization is special" or "globalization only affects a few departments?" Probably more than you can count. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization doesn't register as a business process for them.
Read More
CSA Research is well-known for its Localization Maturity Model™ (LMM) and Localization Maturity Assessments, based on 15 years of longitudinal data collection and analysis from observing organizational behavior around the translation and localization functions within global organizations. The LMM has enjoyed widespread usage and validation ever since its release as evidenced by its many references and adaptations throughout the localization industry. We have enhanced the original model based on...
Read More