Our Analysts' Insights

You buy a product or service once. What that means is that your journey from prospective buyer to customer can be a long and fraught passage. However, once you own it, the challenge changes to how to use it when you install it or something goes wrong. In our research on non-Anglophone markets, we stress-test post-sales support by putting ourselves in the shoes of people who don’t speak or read English very well but run into a problem. If a buyer in Bucharest is lucky, there may be documentation...

CSA Research conducted a large-scale survey of over 7,300 translators and interpreters in all corners of the world. Our goal was to characterize the demographics, behaviors, attitudes, and challenges of translators and interpreters to understand the present reality − and likely future − for linguists. In this blog, we’ll explore some of their responses tied to earnings and career focus.

A reporter at a major business magazine recently asked CSA Research, “Which of the mega-tech companies won the AI war? Which of them will likely prevail in the battle over the next 10 years?” Our answer was that their users were the real victors – and those users typically run apps from Amazon, Google, and Microsoft. But we broaden the AI discussion beyond Amazon and Microsoft to language technology developers data and machine learning to eliminate unnecessary labor and operations.

An extremely popular gift for the holiday season is the family history DNA testing kit. Vendors such as MyHeritage and AncestryDNA advertise millions of users, increasing sales, and ever-improving analyses. No doubt, this week many people are eagerly awaiting the results of a test-tube full of saliva; wanting to confirm their expected heritage or to discover ancient roots – and expecting to have an absolute, definitive, and correct analysis of their ancestry. But it’s a bit like expecting a ma...

Every day, nearly three quintillion bytes of digitized data come into being. This daily wave of new content supports interactions and transactions across the entire spectrum of human and machine activity – and localizing it is essential for many international business, governmental, and humanitarian activities. There is no sign of this daily growth in content volume slowing down – and with it comes gigantic projects to transform and translate it for other purposes and markets.

At this time of year, many employees at language service providers are getting ready for their performance evaluations and wondering what their raises will be. Meanwhile, executives struggle to allocate their biggest expense – labor cost – in a way that will retain and attract talent.

Growth is an imperative for LSPs, yet 40% of providers struggle to profitably grow their businesses. The situation is bound to get more complex as CSA Research expects a decrease in market growth rates due to a variety of factors including the overall economic slowdown, the impact of Brexit on business between the United Kingdom and its trading partners, the fallout from trade wars, and the impact of technology such as neural machine translation. But even with all that, the growth rates we forec...

What does global customer experience or GCX mean for your organization? It encompasses the approach and the set of capabilities required to drive customer-centric transformation across an organization that operates in more than one country. GCX drives an ongoing cycle of improvement to the customer experience in local markets as part of a unified vision for the enterprise. It can include enhancements to existing products, services, and interactions, or the introduction of new ones. GCX represent...

Did you know that the language of flowers is not universal? We don’t mean the scientific classification or the Latin name, but rather the cultural implications. If you include florals in your marketing images for international content, be sure to consider them to avoid offending or off-putting intended audiences. This extends from the symbolism attached to specific flowers to even, in some markets, the color or number of individual blooms – there may be hidden implications.

What do Barsoomian, Esperanto, Klingon, Ku, Na’vi, and Tenctonese have in common? They’re all languages created for sci-fi films, except for Esperanto, whose developer, Ludwig Zamenhof, sought to create a universal means of communication. They all represent a human desire to explore or undo the effects of Babel. Although they seem to be a thoroughly modern project, they are actually part of a scholarly project that has been underway since at least the Middle Ages. This research spawned a whole...