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Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
CEOs reflect on the forces that will shape the future
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The Rise of Dialectal MT-ism
National variants of multinational languages such as English, French, and Spanish underscore the challenges to a government or business of providing readable content to any citizen or customer, prospect, or employee. They face what sociolinguists call varieties – that is, dialects, registers, styles, lexicons, and gender conventions – in both written and spoken language. Furthermore, usage and comprehension issues extend deep into any interaction, further affected by payment systems, regulatio...
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March 21, 2023
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Donald A. DePalma
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Artificial intelligence
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Interpreting technology
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Country/region data
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Machine translation
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For LSPs
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For Buyers
,
For Technology Vendors
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Share
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Mastering Globalization in the De-Globalization Era
For the last few months pundits across the political spectrum have written op-ed columns and long articles questioning whether geopolitical events such as war and polarized politics signal the end of globalization. This post considers those concerns of policymakers but contends that activities to address the growing complexity of a de-globalizing planet raises the bar for any organization operating in multiple countries – and that this reality will create new opportunities for anyone who can ma...
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May 18, 2022
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Donald A. DePalma
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Buyer strategic planning
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Country/region data
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Global content
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Website localization
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For LSPs
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For Buyers
,
For Technology Vendors
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Share
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Do B2B Buyers Value Localized Experiences?
“Would you pay more for a localized product?” That’s been a core question in CSA Research’s long-running “Can’t Read, Won’t Buy” (CRWB) series of survey-driven reports. Since our first analysis in 2006 we’ve seen a strong preference for local language and localization, even if it costs the buyer more. That partiality for a user experience persisted in our 2020 survey for B2B buyers of technology products but was less of a factor for our B2C respondents whom we quizzed on more than 20 pu...
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March 02, 2022
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Donald A. DePalma
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Buyer language selection
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Country/region data
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Customer experience
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For LSPs
,
For Buyers
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For Technology Vendors
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Share
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7 Steps to Ensure Japanese Linguistic Quality
So you want to be big in Japan? What does it take to promote your brand in the country and how can you avoid being seen as a sub-par performer in a market widely known for its expectations for excellence? The Japanese market is an attractive prospect for foreign companies. As of 2021, Japan accounts for 5.7% of the world’s online economic potential, despite having just 2.8% of the global Internet-connected population. This post describes seven steps you can take to ensure that your Japanese con...
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November 11, 2021
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Arle Lommel
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Country/region data
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International marketing
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Market entry
,
Quality
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For LSPs
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For Buyers
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Big Opportunities in Domestic Language Needs
Populations that do not speak the dominant language are often ignored in the United States and elsewhere, with the exception of certain regulated industries, such as insurance and healthcare. Of course, Spanish is the major non-English language in the U.S. If treated independently, it would be the world’s eleventh-most-significant tongue in economic terms, just behind Italian and just ahead of Dutch. An additional 12 languages spoken in the U.S. surpass at least one official EU language in popu...
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March 03, 2021
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Arle Lommel
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Buyer language selection
,
Country/region data
,
International marketing
,
Website localization
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For LSPs
,
For Buyers
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For Technology Vendors
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Share
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Skyrockets in Flight, Internet Delight
A webinar audience member recently asked about a country not included in our recent “Can’t Read, Won’t Buy – B2C” survey. His question was, “Where is Algeria?” After our half-joking response – “it’s in Northern Africa, east of Morocco” – we answered seriously that the country doesn’t appear on our list of most desirable online markets for economic and technological reasons.
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September 02, 2020
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Donald A. DePalma
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Buyer language selection
,
Country/region data
,
Market entry
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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The Science Behind Consumer Market Research
Recently CSA Research launched the third edition of our oft cited “Can’t Read, Won’t Buy” research. We originated this topic of research in 2006 and continue to provide companies worldwide with the reliable data they need to plan and execute effective international growth strategies. When you encounter data like this from us or any other source, put on your data scientist hat and ask these two questions: what is the population and is it a representative sample?
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July 29, 2020
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Paul O'Mara
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Buyer language selection
,
Buyer strategic planning
,
Country/region data
,
Market entry
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For LSPs
,
For Buyers
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Share
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Arabic: To Localize or Not to Localize, That Is the Question
With over 222 million Arabic-speaking web users, and an online economic opportunity of 2.5 trillion US dollars in 2020, Arabic is an attractive option for global brands. Nevertheless, it appears on far fewer sites than its potential would indicate. Part of the reason is that localizing into Arabic is not a simple task as it is not a single digital language for content marketing and customer experience. The languages used in the Arabic-speaking world for conversation, social networks, messaging, ...
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July 22, 2020
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Arle Lommel
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Buyer language selection
,
Buyer strategic planning
,
Country/region data
,
International marketing
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For LSPs
,
For Buyers
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Share
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When DNA Includes AI, ML, and MT
An extremely popular gift for the holiday season is the family history DNA testing kit. Vendors such as MyHeritage and AncestryDNA advertise millions of users, increasing sales, and ever-improving analyses. No doubt, this week many people are eagerly awaiting the results of a test-tube full of saliva; wanting to confirm their expected heritage or to discover ancient roots – and expecting to have an absolute, definitive, and correct analysis of their ancestry. But it’s a bit like expecting a ma...
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January 08, 2020
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Alison Toon
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Artificial intelligence
,
Country/region data
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Gender and family
,
Machine translation
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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East and Southeast Asia: Reach More Gamers
Ensuring that audiences in various parts of East and Southeast Asia fall in love with the games you create means adapting the characters – and the dialects they speak – appropriately for the region. Your goal is to avoid comical at best, or disastrous at worst, results for your gaming franchise.
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August 28, 2019
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Rebecca Ray
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Country/region data
,
Customer experience
,
Buyer language selection
,
Market entry
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For Buyers
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Share
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