X

Our Analysts' Insights

Archive by category: For BuyersReturn

Leveraging Interpreting Technology to Deliver Multilingual Events Online

Remote simultaneous interpreting (RSI) platforms create a virtual booth where interpreters can pass the microphone back and forth as they interpret an event in real-time. They are designed to eliminate communication barriers on calls and in meetings, conferences, and other event types, so that participants who do not speak the same language can still participate in the exchange.
Read More

The Peaks and Valleys of Life as a Nomadic Remote Worker

COVID-19 has changed the way people work – possibly forever. Those who could easily do so – office workers, financial staff, IT, and many others – have been working from home since early in the pandemic. Retail businesses were forced to make a quick acceleration in their online shopping experiences – meaning that at least some of their staff are now able to do their jobs from somewhere other than a store, warehouse, or delivery van. People are becoming accustomed to working from locations ot...
Read More

RWS Acquires SDL – The Technology Story

In late August, UK-based RWS Holdings announced that it would acquire fellow UK supplier SDL in an all-share deal. We analyzed the importance to the market of that deal in “RWS Absorbs SDL – The Business Story.” Here we analyze the impact of the acquisition on buyers and suppliers of SDL’s language and content management technology – and recommend some next steps for the soon-to-be new owners of storied brands like Trados and WorldServer.
Read More
September 04, 2020| Donald A. DePalma | For LSPs, For Buyers, For Technology Vendors | |

RWS Absorbs SDL – The Business Story

In late August 2020, UK-based RWS Holdings announced that it would acquire fellow UK supplier SDL in an all-share deal that valued the latter at £809 million (US$1.07 billion). This transaction will merge the fourth- (SDL) and fifth-ranked (RWS Holdings) LSPs on CSA Research’s list of 100 largest language service providers. It will shuffle the ranking of leading LSPs on our list (see Figure) – and has the potential to touch many industry participants – suppliers and buyers, both – in the lan...
Read More
September 02, 2020| Donald A. DePalma | For LSPs, For Buyers, For Technology Vendors | |

Skyrockets in Flight, Internet Delight

A webinar audience member recently asked about a country not included in our recent “Can’t Read, Won’t Buy – B2C” survey. His question was, “Where is Algeria?” After our half-joking response – “it’s in Northern Africa, east of Morocco” – we answered seriously that the country doesn’t appear on our list of most desirable online markets for economic and technological reasons.
Read More

Five Ways to Save Money on Video Localization

Many firms continue to ramp up for webinars, virtual presentations, and multilingual online events. If you’re on a mission to scale from two to five or even more languages for video content, managing your budget will be critical for success. Here are five actions you can take to gain potential cost savings.
Read More
August 26, 2020| Rebecca Ray | Buyer budgeting, ROI | For Buyers | |

Writing for the World – Optimizing Your Global CX

For those who have worked within the localization industry for a while, the concept of “writing for translation” might feel old school, already-learned-and-forgotten-about: something that technical authors take for granted. Just like developers always think about internationalization of software code and processes, right? (We know how well that works!) That’s why a refresher course in how to write content in a way that optimizes the global customer experience is a really good idea – especial...
Read More

Pivoting to Multilingual Online Events

Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Many localization teams have been forced to create miracles in short time frames to transition multi-day, on-location extravaganzas to similarly engaging virtual events.
Read More

The Science Behind Consumer Market Research

Recently CSA Research launched the third edition of our oft cited “Can’t Read, Won’t Buy” research. We originated this topic of research in 2006 and continue to provide companies worldwide with the reliable data they need to plan and execute effective international growth strategies. When you encounter data like this from us or any other source, put on your data scientist hat and ask these two questions: what is the population and is it a representative sample?
Read More

Arabic: To Localize or Not to Localize, That Is the Question

With over 222 million Arabic-speaking web users, and an online economic opportunity of 2.5 trillion US dollars in 2020, Arabic is an attractive option for global brands. Nevertheless, it appears on far fewer sites than its potential would indicate. Part of the reason is that localizing into Arabic is not a simple task as it is not a single digital language for content marketing and customer experience. The languages used in the Arabic-speaking world for conversation, social networks, messaging, ...
Read More
Page 1 of 18 FirstPrevious [1]

Subscribe

Name

Categories

Follow Us on Twitter