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Archive by author: Hélène PielmeierReturn

Director of LSP Service

Focuses on LSP business management, strategic planning, sales and marketing strategy and execution, project and vendor management, quality process development, and interpreting technologies

Using Market Segmentation to Generate Sustained Growth

Are you wasting sales and marketing resources going after the wrong leads? Many language service providers (LSPs) aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers, with little in common, and which cross company sizes, industries, geographies, and countless other attributes. The more LSPs struggle to grow in a predictable fashion, the more they talk about hiring additional salespeople, redesigning incentive plans, and going after any prospect – good or bad.
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Interpreting Delivery Platforms: A Cure without a Disease?

Recent technological advances have led to an explosion of interpreting delivery platform (IDP) options that enable remote, video, telephone, and even machine interpretation. In theory, first-movers should occupy a prominent position in the market. However, many products haven’t moved much past the starting line due to poor go-to-market strategies, limited marketing budgets, and insufficient experience in selling to desirable verticals and audiences. Through in-depth research and 45 interviews a...
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How Much Waste Goes On at Your Organization?

Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. Yet, most language service providers pay very little attention to subtle waste, even when they abide by quality management systems such as ISO 9001. To achieve operational excellence, LSPs must systematically identify waste and strive to eliminate or reduce it.
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Interpreting Services at the Touch of a Buton

Interpreting technology has traditionally taken a back seat to translation automation. That situation is changing as developers focus on this next frontier in multilingual communication. This fast-growing sector is vibrant with new solutions, which move some interpreting revenue around, broaden language access, and create fresh sources of income for spoken-language service providers.
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Innovative Ideas to Communicate with Patients in Healthcare Settings

The interpreting field is a hotbed of creativity due to technological advances and the desire from large-scale buyers to spend their budgets wisely. In this blog post, we explore two new solutions for medical patients with limited language proficiency (LLP), which can substitute for on-site or remote interpreters in select healthcare settings – patient registration and office visits.
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Standard Translation Project Timelines Keep Shrinking

In our recent research on quoting practices at LSPs, we found two recurring themes: 1) the increasing price pressure caused by clients driving the race to the bottom (see our recent blog post on that topic); and 2) the drastic reduction in timelines to conduct projects. In this post, we’ll explore this second issue.
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Artificial Intelligence for Interpreter Bookings Now Available to Language Services Buyers

The interpreting technology front has been particularly active lately. After LanguageLine announced the release of a new video remote interpreting solution, thebigword launched a new interpreting management product called IMS Direct. Announced today, the software-as-a-service solution (SaaS) is for buy-side organizations and addresses the need for automation in interpreter assignments.
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Is Heavy Discounting the Only Way to Land Business These Days?

In their search for the best possible deal, prospects and clients put tremendous pressure on language service providers to reduce their prices. In our recent series of interviews on quoting, we inquired how LSPs decide when to cave in and offer a big discount – or simply walk away from the deal. It’s no easy decision. Not all buyer demands should result in discounts. But holding the line on pricing is a tough gamble because clients or prospects may actually try a new provider. They will come b...
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New Video Remote Interpreting Solution Delivers Round-the-Clock Language Services

When health care practitioners, governmental agencies, or businesses want to leverage the power of video remote interpreting (VRI) to enable communications, they need to plan ahead. Or at least, they had to until today.
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