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Archive by author: Hélène PielmeierReturn

Director of LSP Service

Focuses on LSP business management, strategic planning, sales and marketing strategy and execution, project and vendor management, quality process development, and interpreting technologies

AI: More Than a Buzzword in the Language Services industry?

Artificial intelligence has become the new buzzword in the language services industry, with countless technology vendors and LSPs proclaiming that their AI efforts will revolutionize the field. Providers are scrambling to keep up with the fast pace of development to understand how it will affect their business and how to remain relevant in a world full of automation. Buyers are trying to figure out what it means for both their own processes and when they purchase services from vendors. Humans at...
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Put Your 2019 Sales and Strategy into Action

The start of the new year is synonymous with a review and update of business plans. Successful companies conduct a yearly strategic planning session. Strategic planning is a process for defining a business strategy to shape and guide your operation. It focuses on a vision of the future and what you must do to achieve it. Executives use the technique to make decisions on what the company does, where it is going, which actions are required to make progress, what level budgets and which resources a...
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Time for LSPs to Stop Playing Hide and Seek with Procurement

Language service providers frequently go out of their way to avoid involving procurement teams at client companies or prospects. They fear that working through such groups will be fraught with delays and challenges, especially if their staff knows nothing about language services or forces providers to lower rates beyond their comfort level.
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Why Do Some LSPs Seem to Grow More Easily Than Others?

The market for outsourced language services and supporting technology grew 7.99% to US$46.52 billion from $43.08 between 2017 and 2018. When CSA Research analyzed 531 responses to our annual global market survey, we computed that 64% of respondents experienced an increase in revenue. However, all providers don’t share the same experience.
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CSA Research Business Confidence Survey: CEOs of LSPs Project a Strong 2018

In January 2018, CSA Research reported on the business outlook on 2017 and early 2018 based on a survey of 85 CEOs of the language service providers in our list of top 100 providers. In August and September 2018, we surveyed respondents on their mid-year results and their predictions for the rest of the year.
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Common Questions That LSP Sales Managers Face

Growth is an evergreen topic for language service providers (LSPs). Those that struggle to increase revenue want to figure out how to formalize their sales function, while those that already have positive sales numbers want to grow more or do it more sustainably. The fourth quarter is sales and marketing prime-time. Not only it is a critical to finish the year strong, but it’s also the perfect time to focus on the year ahead.
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LSPs: Become Memorable by Being Relevant

Language service providers often tell CSA Research that they struggle to get visibility and brand recognition. They feel that their marketing and sales efforts fall on deaf ears so meeting sales targets becomes difficult.
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Systematize Your Measurement Efforts with Formal Data Control and Analysis

Intel founder and former CEO Andy Grove wrote that, “Measurement against a standard makes you think through WHY the results were what they were.” Business-savvy organizations live by this dictum. They monitor various datapoints and develop key performance indicators (KPIs) – assessable values that show whether a company is meeting its strategic business objectives.
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Interpreting Technology: How Providers Are Joining Forces to Develop the Market

In October 2017, the heads of six interpreting delivery platforms (IDPs) met on the sidelines of the 6th InterpretAmerica Summit in Washington, D.C. They were determined to address a bottleneck in the development of the IDP market that had been identified over a year earlier in a CSA Research report on the subject – that is, applications designed to support the delivery of spoken-word language services were experiencing vibrant innovation but suffered from a mismatch between product solutions a...
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Organizing Sales Machines Capable of Repeatable Success

Despite the reluctance of some executives to hire and train more salespeople, growth for language service providers is closely tied to developing a high performing sales function.
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