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Our Blog

Archive by author: Rebecca RayReturn

Director of Buyers Service

Focuses on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization

Platform Providers Target the Language Industry

Did you know that companies have access to subtitling in real-time or that riders can access in-app translation to enable their ride-hailing-service drivers to find them on the left corner of the intersection, rather than on the right? If not, check out what Amazon Web Services presented at the most recent LocWorld in Lisbon, Portugal. Platform providers such as Alibaba, Amazon, Baidu, Facebook, Google, and Microsoft continue pouring money and people-hours into harnessing artificial intelligence...
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Future-Proof Your Global Content Strategy with The Language Services Market Study

CSA Research’s 15th annual survey of the language services and technology market demonstrates that new capabilities to analyze and manipulate big data in local markets will continue to push advances and new applications within AI and the machine learning that it drives. Content will continue to morph as it becomes more conversation-centric to support more and more speech-enabled products and services.
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Reality Check: Translation Only Takes You Part of the Way

Delivering multilingual products, services, and programs is just one component required to win over local audiences – and a small one at that. One of the biggest challenges – even for globally-savvy organizations – is learning how to balance some of the other more significant factors to ensure long-term success in local markets. Based on our current research into globalization maturity consisting of interviews and surveys of more than two hundred companies, here are three areas that companies...
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Reporting Up: How to Prove Your Worth Beyond Words, Turnaround, and Quality

One of the most common questions that we field at CSA Research is the evergreen topic of how to convince doubtful executives to fund language investment at optimum levels. Whether it’s a new CEO facing multiple urgent initiatives or the yearly race for resources, localization managers and directors must approach their function as just another business process that their companies monitor, measure, and improve. Being an effective manager requires winning the contest with other functions for budg...
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Need a Roadmap for Business Process Globalization?

Regardless of its size, vertical, or headquarters location, your organization can benefit from implementing a framework for globalizing business processes to guide your global strategy. The clarity it provides will enable teams responsible for mainstream functions and operations to align their work in home markets with the company’s international goals.
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Resolve to be a Change Agent for Globalization Readiness

Our recent research shows that global digital transformation initiatives and unrelenting competition are two of the most common drivers pushing organizations to invest in globalizing business processes across all teams. However, many firms still lag behind in this area. What keeps them from advancing faster and what can localization teams do to enable their organizations to maneuver more quickly around the roadblocks?
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Why Do Firms Still Fail at Global Digital Transformation?

If your organization is in the process of implementing a digital transformation initiative – whether limited to the global customer journey or expanded to reboot your entire business model – you know that it’s difficult and even overwhelming at times. CSA Research conducted C-level executive interviews at buy-side organizations and ran a survey earlier this year to pinpoint the specific reasons why companies still struggle with global digital transformation. We share three of them below.
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Link Multilingual Customer Care to Global Digital Transformation

In the past two years, most organizations interacting with CSA Research have undertaken some form of global digital transformation – whether it’s reimagining the entire company from top to bottom, or a narrow focus on re-vamping particular phases of the customer journey. One of our findings is the lack of attention paid to post-sales support content as an essential component for brand building, customer retention, and up-selling potential in international markets. We find firms guilty of this ...
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Essential Data to Support the Strategic Planning and Budgeting Season

Many readers of this blog are gearing up to work on strategy development and budget forecasting for next year – whether they work in the B2C, B2B, or non-profit sectors. To support you in that endeavor, below we provide three datapoints that will resonate with financial, marketing, and engineering executives as you present your ROI proposal for language investment.
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Global Digital Transformation: Latest Survey Results from CSA Research

What’s pushing even slower-moving companies to jump on the digital transformation bandwagon? There are several reasons, but one of the biggest is that their competition at the level of digital customer experience now includes competitors outside of their own industries in the form of Amazon, Facebook, their local equivalents, and similar companies. Prospects and customers perceive firms to be lagging behind if they don’t measure up in terms of one-click payment, voice-activation, chatbots, and...
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