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Archive by tag: Global contentReturn

Need It or Want It? English May Be the Only Way to Get It

Consumers prefer accessing information, making online purchases, and getting technical support in their own language. That’s not a big surprise, but data from our third edition of “Can’t Read, Won’t Buy—B2C”, combined with our other research on website language support, highlights the fact that many consumers don’t have access to sites in their language, that localized websites often have major flaws, and that many must rely on English to get things they want or need.
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The Multilingual Conversation Challenge, Part 2: Logistical Challenges

In our last piece on this topic, we examined some of the technology challenges that stymy enterprises as they try to build conversation agents, such as chatbots, for multilingual audiences. Many developers express a pessimistic outlook about their ability to deliver them in multiple languages. One of the largest developers stated that it assigned the likelihood of success for these projects at less than 30%. In this installment, we discuss some of the business and conceptual difficulties that en...
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The Multilingual Conversation Challenge, Part 1: Technology

Chatbots, machine-authored text, and automated information retrieval and summarization are increasingly important to global businesses seeking to interact more efficiently with customers and meet their needs. Recent developments in this area have been spectacular and AI-driven intelligent agents (chatbots and virtual digital assistants, such as Siri, Cortana, and Alexa) are among the most visible success cases for machine-generated content. Enterprises look to these applications as ways to reduc...
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Future-Proof Your Global Content Strategy with The Language Services Market Study

CSA Research’s 15th annual survey of the language services and technology market demonstrates that new capabilities to analyze and manipulate big data in local markets will continue to push advances and new applications within AI and the machine learning that it drives. Content will continue to morph as it becomes more conversation-centric to support more and more speech-enabled products and services.
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LSP CEOs Discuss Common Challenges

CEOs in every kind of company often observe that they have the loneliest job. Shared experiences with people who work for them are limited because of internal politics and because they must deal with issues that no one else in their organizations face. CEOs periodically meet with their boards of directors or management, but those sessions often reinforce the singular position that the CEO occupies. In esoteric sectors like language services, CEOs must manage an array of process, technology, and ...
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Avoid a Bumpy Ride with Multilingual Support Content Migration

Moving content from one support knowledge base (KB) to another is hard enough in one language, let alone in two or more. In our recent interviews with 36 global firms about how they create and manage multilingual support content, KB migration elicited the most spirited discussions. Here are five pieces of advice from our research to improve the chances that your next migration initiative will go as smoothly as possible in one language or many.
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Voice Search: Five Tips for How to Prepare

Speech-enabled search allows people to access information much faster than they can through typing– particularly in languages such as Chinese, Hindi, and Japanese – and especially when fingers and eyes are occupied with driving or making equipment repairs.Customer expectations are already shifting as people take for granted the ability to give voice instructions to Alexa, Cortana, Siri, and their local equivalents Why shouldn’t they be able to do the same as they place product orders through ...
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You Have Responsibility for Global Digital Content - Now What?

As companies come to terms with the central role that content plays in the customer journey – from building awareness through purchase and onto customer care – their digital marketing teams and localization groups are tasked with content creation, adaptation, and rollout at the global level.
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Time for the C-Suite to Catch the Multilingual Content Train

It has taken social and mobile – plus the empowerment of consumers to influence the message – for content to finally grab the undistracted attention of executives. But they’re not only wrestling with content in its simplest forms controlled by employees. They must also take into account material created “in the wild” – outside of their organizations – where it morphs into assorted flavors through local languages, dialects, and cultures.
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