X

Our Blog

Intelligent Content Goes Global

Intelligent or smart content has been a dream since the late 1990s. The concept refers to text, data, and audio-visual materials that contains machine-interpretable information describing its structure, giving some guidance as to its meaning, and defining its relationship to other content. Various technologies have tried to deliver on the promise of content that machines can act upon. Today some approaches are beginning to bear fruit, but significant hurdles remain in the base technologies and t...
Read More
September 19, 2018| Arle Lommel | Intelligent Content, Chatbots, Standards | For Buyers | |

Common Questions That LSP Sales Managers Face

Growth is an evergreen topic for language service providers (LSPs). Those that struggle to increase revenue want to figure out how to formalize their sales function, while those that already have positive sales numbers want to grow more or do it more sustainably. The fourth quarter is sales and marketing prime-time. Not only it is a critical to finish the year strong, but it’s also the perfect time to focus on the year ahead.
Read More

LSPs: Become Memorable by Being Relevant

Language service providers often tell CSA Research that they struggle to get visibility and brand recognition. They feel that their marketing and sales efforts fall on deaf ears so meeting sales targets becomes difficult.
Read More

Succeeding in Chinese-Speaking Markets Requires Special Attention

Language is the one of the most personal components of the customer journey. Ideally, you would be able to use a single variant of any language for any country where it's spoken, but the reality is that sociocultural and political facts require supporting the right dialect of a language in your target markets. The starting point for most planners is, "Which language do they use in a given country?"
Read More
August 29, 2018| CSA Research | Country/region data | For Buyers | |

Google Hits a Globalization Trip Wire: Censorship

Only months after rising up to squelch a product being developed by Google for the U.S. military, employees of the tech giant are protesting again, this time after reports surfaced about a Google Search product being readied for the China market. The new Android phone app would automatically filter out results from blocked websites, return blank results for blacklisted search terms, and meet government surveillance requirements. According to The Intercept’s reporting, CEO Sundar Pichai asked hi...
Read More

What Your Organization Can Learn from Apple's Trillion Dollar Market Valuation

Apple recently made headlines as it became the first U.S. firm to achieve a market value of a trillion dollars. Why didn’t companies such as Microsoft – once Apple’s fiercest competitor – beat it to the punch? Apple’s resounding success is in part due to its long-standing commitment to excellent internationalization that has allowed it to meet local market expectations since the early 1980’s.
Read More

Making the Web World Wide: The W3C Launches a New Internationalization Initiative

Last month the World Wide Web Consortium (W3C) announced its new Internationalization Initiative as a way to boost its long-running activity in this area. CSA Research spoke with Richard Ishida, who leads these efforts, to learn more about its plans and what they mean for the language industry. He described an ambitious effort to identify – and resolve – technological barriers that keep the web from living up to the world wide part of its name. However, the success of this effort will rely on ...
Read More

Planning for the Onslaught of Articifical Intelligence

In Ernest Hemingway's novel The Sun Also Rises, Bill asks, "How did you go bankrupt?" Mike answers, "Gradually and then suddenly." Both buyers and suppliers of language services and technology have had a similar experience with the evolution of artificial intelligence. After decades of science-fiction depictions of AI and fits and stops in the actual science, the last few years have seen a rapid move toward incorporating artificial intelligence in a broad range of process...
Read More

Gender Survey for Latin America Shows Importance of Regional Knowledge

In 2017, CSA Research conducted the first large-scale, pro-bono, survey-based research on gender issues in language services. With over 2,000 respondents, the findings provided objective and reliable information about how women and men involved in the industry perceive these issues. On the eve of the #metoo movement, the report kicked off industry-wide discussion on the role gender plays. It provided detailed – and surprising – results for North America and Europe.
Read More

Six Steps to Win Buy-In for Your Localization Budget

Need help with building effective business cases and presentations that lead to increased investment to drive global growth? CSA Research recently analyzed data from 20 global companies to determine what works and what does not when making the case in front of executives. Here are six actions you can take to improve the likelihood that your next investment proposal will be accepted.
Read More
Page 3 of 13 [3]

Subscription

Name

CATEGORIES

Recent Blogs