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Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
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Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
CEOs reflect on the forces that will shape the future
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Blog
“Misusing” Large Language Models and the Future of MT
Large language models have been in the news a lot in November and December and the coverage has been mixed, to put it mildly. Meta posted its Galactica model on November 15 but took it down just three days later in the face of intense criticism. By contrast, when OpenAI released ChatGPT two weeks later, on November 30, the response was much more positive. Examining why the reactions were so different provides insight into the potential and limitations of machine translation (MT) as well as cauti...
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December 20, 2022
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Arle Lommel
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Artificial intelligence
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Machine translation
,
Translation Technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Don’t Let Your Children Grow Up to Be Content Moderators
Would you encourage a colleague, a friend, or your children to work in a profession that is extremely damaging to their mental health? No, I didn’t think so. However, that’s exactly what we’re doing when hiring people to moderate extremely high volumes of (multilingual) web and social media content, hour after hour, day after day. Being a content moderator (sometimes called a “process executive”) has been cited as “the worst job in technology,” whether you’re contracted at arm’s length ...
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December 07, 2022
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Rebecca Ray
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Artificial intelligence
,
Customer experience
,
Global content
,
Intelligent content
,
Corporate social responsibility
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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How FOMO Manifests Itself at LSPs
FOMO – the fear of missing out – relates to the anxiety people feel when they are worried about missing out on opportunities. Companies are not immune to this phenomenon. And many LSPs have a bad case of it – even if they aren’t aware of it.
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November 22, 2022
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Hélène Pielmeier
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LSP segmentation
,
LSP strategic planning
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For LSPs
,
For Technology Vendors
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Share
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How Important Will Language Be in Web3 and the Metaverse? Same As It Ever Was.
Done right, website localization involves extending brand voice and all its attributes to leverage common content and shared assets such as style guides, glossaries, formal terminology management, and, of course, smart software to automate processes that keep global sites correct, current, and consistent. But what about extending that to a local experience across multiple written, spoken, and visual channels as required by each country and level – informational, localized, or hyperlocal?
Read More
November 14, 2022
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Donald A. DePalma
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Global content
,
LSP growth
,
Technology adoption
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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What Separates Language from Accessibility and Responsibility?
All companies have many regulations and business requirements to comply with today – plus additional scrutiny from enforcers and public commentary alike. It may seem like a never-ending list: doing what’s right for the business, humanity, and the planet. Corporate websites have sections for accessibility; commitment to employees; measures for diversity, equity, and inclusion (DEI); global corporate responsibility; ecological sustainability; and more. Many are striving to find ways to use inclu...
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October 25, 2022
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Alison Toon
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Artificial intelligence
,
Buyer language selection
,
International marketing
,
Website localization
,
Corporate social responsibility
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Let Data Save Your Budget
It’s planning time once again, but this task is especially fraught this year as companies are facing another year of turmoil just as large-scale pandemic woes seemed to end. But now, looking at hyperinflation levels not seen in the US and western Europe since the 1970s, companies are naturally cautious. Localization groups – usually treated as a necessary evil in the best of times – may find themselves the target of bean counters eager to save money. So what are you to do when executives and ...
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October 11, 2022
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Arle Lommel
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Business climate
,
Buyer budgeting
,
Buyer language selection
,
Buyer strategic planning
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For Buyers
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Share
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11 Guidelines for Budgetmeisters for Planning Season – and Beyond
With no standard budgeting model for language teams, budget managers and directors continue to consult CSA Research on how to win more funding and, conversely, how to avoid budget cuts. Many continue to scramble to stretch flat budgets to cover an expanding number of markets, products, and publishing platforms each year. Here are 11 guidelines for budgetmeisters this planning season – and throughout the year.
Read More
September 27, 2022
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Rebecca Ray
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Buyer budgeting
,
Buyer strategic planning
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For Buyers
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Share
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Competing against Bigger LSPs
When competing with large language service providers, small and mid-sized LSPs can feel at a disadvantage when it comes to securing or safeguarding revenue. However, it does not have to be that way. It is not always about size when presenting your company as a successful match for buyers’ needs.
Read More
September 14, 2022
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Hélène Pielmeier
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LSP business management
,
LSP growth
,
LSP maturity
,
LSP sales and marketing
,
LSP strategic planning
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For LSPs
|
Share
|
What is Authentic Voice Today?
As part of an ongoing investigation into multimedia localization tools and practices, CSA Research is examining enterprises’ global use of video. A combination of professional interest while researching marketing content and personal interest because I’ve just moved, led me to view several TV ads and online videos by international energy providers, including EDF and E.ON. These marketing videos took me down the proverbial rabbit hole, trying to figure out the source and target languages. Which...
Read More
August 31, 2022
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Alison Toon
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Artificial intelligence
,
Customer experience
,
Global content
,
Translation technology
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
A Year of Recovery in the Language Industry – and Just About Everywhere Else
2020 disrupted nearly every human activity on the planet. The pandemic, lockdowns, and economic consequences blocked the expected growth in language services that we forecast for that year (“The Language Services Market (2021)”). In stark contrast, 2021 was a year of recovery for most of the language services and technology companies that responded to the survey for the 18th CSA Research Global Market Study. They got back on track from the pandemic body slam, optimized and rethought their busi...
Read More
August 17, 2022
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Donald A. DePalma
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Industry news
,
LSP growth
,
Translation market size
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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