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How to Make Your Mission, Vision, and Core Values More Than Words

Every CEO knows they must develop three core elements to business management: a mission statement that explains the fundamental purpose of their company, a vision statement that plots a destination for their business, and core values that represent the fundamental beliefs and principles defining the company and its culture. Executive teams will commonly invest significant time developing these elements, even hiring consultants or advisors to help them. Yet, once satisfied with the results, these...
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The Alphabet Soup of Language and Climate Change: ICT, MT, AI, H20, CO2, etc.

In the streaming adaptation of Isaac Asimov’s Foundation sci-fi novels, Synnax became a water planet due to overmining of its volcanic vents. In Waterworld, the melting of the polar ice caps submerged most of planet Earth. In both cases, as sea levels rose, dry land came to be in ever shorter supply – as were food, potable water, biodiversity, and economic activity other than subsistence fishing and piracy. People migrated in search of life essentials or safer havens. Language, culture, and li...
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Wanted: Expert Project Managers

Are you an expert project manager or interpreting scheduler? We need to talk! Project management – the shepherding of work from request to delivery, ensuring all the correct criteria are met, and in a timely manner – is not specific to the localization industry. In every area of work, from construction to international shipping, a project manager (PM) plays a leading role in satisfying customers, whether in daily personal contact or acting behind the scenes. These individuals – and the projec...
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Generative AI and Copyright: Unraveling the Complexities

A common worry about generative AI (GenAI) is that the content that it creates may be subject to copyright claims. Our recent survey of freelance linguists reflected this concern: Copyright issues are their second most important concern with GenAI, with 74% viewing the technology negatively or strongly negatively in this regard. However, an examination of claims about copyright and how GenAI works reveals a different picture. This blog post covers details about how the technology works with its ...
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Are You Ready for a Barrage of GenAI Inquiries?

Are you already fielding multiple requests related to switching from machine translation (MT) to generative AI (GenAI) to reduce costs? Or maybe an executive or two has asked about your plans to integrate artificial intelligence to increase team efficiency? If not, your time is coming. Here are six ways to prepare to handle these queries, based on a recent full-day symposium on generative AI (GenAI) for the Global Leadership Council facilitated by CSA Research.
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July 06, 2023| Rebecca Ray | Artificial intelligence | For Buyers | |

AI in Multimedia Localization: How to Spot the Winners and Avoid the Scams

During our research into multimedia localization – and all the new AI-enhanced tools that are sprouting up like toadstools after summer rain – we found many new offerings, some good or excellent, and many not-so. Startup companies with an excellent product may struggle with business processes and strategies; some are already leaders in a brand new field, unimagined a year ago; but too many others are aiming to get-rich-quick based on a worldwide appetite for tools that make everything possible...
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GenAI Disruption Drives LSP Transformation

Will GenAI enable LSPS to become strategic global content service providers (GCSPs)? We first described the evolution of GCSPs in “The Language Services Market: 2017” report and introduced it to our CEO Leadership Council members at the Boston Summit in 2018. In this blog we discuss the journey that some of our clients have been taking toward this new role despite the obstacle of procurement departments commoditizing their value to the price per word. One critical question remains – will tech...
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Is GenAI Going to Replace NMT?

It is incredible to think that, less than eight years after the first publicly available neural machine translation (NMT) systems appeared on the scene, some media coverage already sees NMT as so 2015. As generative AI (GenAI) really exploded into public view in 2022, it wasn’t surprising that an overactive tech press’ imagination would see it as the be-all and end-all of technology. Our recent survey with freelance linguists certainly reflects this view, with many language workers expressing ...
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Caring for the Mental Health of Language Professionals

May is Mental Health Awareness Month. During this period, organizations seek to raise awareness of trauma and the impact it can have on physical, emotional, and mental well-being. What does it mean for the language services industry? What are the negative effects of working as an interpreter, translator, project manager, or in any other role in the industry? With this blog, we hope to shed some light on the work-induced mental trauma that language professionals may experience and strategies to h...
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Localization Opportunities Courtesy of the Titanium Economy

There hasn’t been much discussion of what the Titanium Economy might be able to learn from the localization industry – language service providers or buy-side localization teams – as it relates to easing and speeding up the globalization journeys of the firms that make up this sector of industry. Obviously, fulfilling their translation and interpreting needs is one requirement, but there are three other areas that have a much bigger influence on determining success outside of their domestic ma...
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