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Archive by tag: Business process globalizationReturn

How Your Firm Can Benefit from Benchmarking Globalization Maturity

Many executives and their functional managers view international business issues as “special” and outside the parameters of the processes for which they are directly responsible. They assume that translation alone takes care of everything international. On the other hand, mid-level managers reporting to those executives often understand intuitively that global success comes from delivering a relevant digital experience that involves so much more than translation. They want to do it right, but ...
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Improving Customer Experience Across International Markets

What does global customer experience or GCX mean for your organization? It encompasses the approach and the set of capabilities required to drive customer-centric transformation across an organization that operates in more than one country. GCX drives an ongoing cycle of improvement to the customer experience in local markets as part of a unified vision for the enterprise. It can include enhancements to existing products, services, and interactions, or the introduction of new ones. GCX represent...
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What Else Can Your LSP Do for You?

Buyers of language services often focus too closely on their immediate translation and interpreting needs, missing the wider picture – the underlying knowledge that allows the delivery of written and spoken content in multiple languages. But why should buyers and providers care about this short-sightedness?
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Avoiding the Localization Maturity Shuffle

Do you ever get the sense that your progress toward best practices in localization takes a step forward, only to be followed by two steps back? You’re not alone in this shuffle. One problem that we see in our localization maturity assessments is that some companies abandon their hard-won best practices and return to an earlier, less evolved level of expertise and technology. Some companies even reverse direction, going from wise old localization sage to naïve infant as did Brad Pitt in the titl...
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Reporting Up: How to Prove Your Worth Beyond Words, Turnaround, and Quality

One of the most common questions that we field at CSA Research is the evergreen topic of how to convince doubtful executives to fund language investment at optimum levels. Whether it’s a new CEO facing multiple urgent initiatives or the yearly race for resources, localization managers and directors must approach their function as just another business process that their companies monitor, measure, and improve. Being an effective manager requires winning the contest with other functions for budg...
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Need a Roadmap for Business Process Globalization?

Regardless of its size, vertical, or headquarters location, your organization can benefit from implementing a framework for globalizing business processes to guide your global strategy. The clarity it provides will enable teams responsible for mainstream functions and operations to align their work in home markets with the company’s international goals.
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Get Hired: Using Corporate-Familiar Language as a Localization Professional

Looking for a new job? Here’s today’s bad news. Nobody is employing a localization engineer or an internal CAT specialist, at least not when you apply with those titles on a resume/CV. They might be hiring for globalization – but that’s for someone who understands biostatistics, not languages. In today’s world of automated recruitment technology, job titles common in the localization industry seem meaningless. Why? And how can you succeed despite a lack of a common hiring language? 
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Resolve to be a Change Agent for Globalization Readiness

Our recent research shows that global digital transformation initiatives and unrelenting competition are two of the most common drivers pushing organizations to invest in globalizing business processes across all teams. However, many firms still lag behind in this area. What keeps them from advancing faster and what can localization teams do to enable their organizations to maneuver more quickly around the roadblocks?
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What Your Organization Can Learn from Apple's Trillion Dollar Market Valuation

Apple recently made headlines as it became the first U.S. firm to achieve a market value of a trillion dollars. Why didn’t companies such as Microsoft – once Apple’s fiercest competitor – beat it to the punch? Apple’s resounding success is in part due to its long-standing commitment to excellent internationalization that has allowed it to meet local market expectations since the early 1980’s.
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Six Steps to Win Buy-In for Your Localization Budget

Need help with building effective business cases and presentations that lead to increased investment to drive global growth? CSA Research recently analyzed data from 20 global companies to determine what works and what does not when making the case in front of executives. Here are six actions you can take to improve the likelihood that your next investment proposal will be accepted.
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