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Blog
ROI on Global Customer Experience? Show Them the Money
What return on investment should you expect from engaging with customers in their own language? Ever since our first report in 2002 on the benefits of localizing the user experience, CSA Research has found that demonstrating the ROI for localization is a challenging exercise. Localization managers spend an inordinate amount of their time working with colleagues in other departments to make the business case for international and domestic multicultural marketing, sales, and support activities. I...
Read More
September 27, 2017
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Donald A. DePalma
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Customer experience
,
ROI
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For Buyers
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Share
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Whatever Happened to Content Source Optimization?
For many years now, localization managers at enterprises have known how they should create content tailored for particular markets, even if they haven't actually done it. Instead, the model that evolved in the 1990s invested in optimizing existing content for translation.
Read More
September 20, 2017
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Arle Lommel
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Content technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Will Europe Maintain Its Leading Role in Machine Translation?
Based on press coverage of recent advances in machine translation (MT), it may seem as if all the major developments happen in the United States. However, since the 1980s, much of the basic research in this area has either happened in European projects or been headed by alumni of groups in the region such as the German Research Center for Artificial Intelligence (DFKI), University of Aachen, and the University of Edinburgh.
Read More
September 06, 2017
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Arle Lommel
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Machine translation
,
County/region data
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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E-Commerce in India: Beyond English and Hindi
The Indian e-commerce market continues to grow as the government there encourages its expansion and works to ensure that the country’s local languages are integrated into its Digital India and Make in India programs. Unlike its neighbor to the east – China – the Indian playing field is open to international companies, as the ongoing competition between Amazon and Flipkart and Uber and Ola Cabs demonstrates. Apple, Amazon, and Google have announced billions of dollars in additional investment ...
Read More
August 30, 2017
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Rebecca Ray
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Country/region data
,
Market entry
,
Buyer language selection
,
Customer experience
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Financial Benchmarks to Move Business Process Globalization Forward
One of the most frequent questions that CSA Research analysts are asked is how a translation team can help the rest of the company do a better job marketing to, selling to, and caring for local markets around the globe as well as multicultural ones in their home country. After all, it's usually not their mandated responsibility to support enterprise-wide business process globalization. However, if they don't take it on, they often find that they can't meet their own objectives for de...
Read More
August 23, 2017
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Rebecca Ray
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ROI
,
Business process globalization
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Localization maturity
,
Globalization Maturity
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For Buyers
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Share
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As the World Turns: The Changing Fortuntes of Online Languages in 2017
Big changes are afoot in cyberspace. In recent years, populations in Africa, Asia, and Oceania surged online with the aid of cheap data plans and government investments. In Myanmar, for example, the mobile grid went up in 2014 and a total population of 53 million now shows 33 million subscriptions, with 80% smartphone penetration and over 50% with active data plans. China initiatives, such as Belt and Road, Shanghai Cooperation Organization, and the Asia Infrastructure Investment Bank, are bring...
Read More
August 16, 2017
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Benjamin Sargent
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Business climate
,
ROI
,
Website localization
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For LSPs
,
For Buyers
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Share
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Don't Google That: CSA Research Finds that Women Excel at Localization Positions
It was the memo heard around the world, the one that led Google’s CEO to cut short his vacation to deal with a firestorm of criticism, and the one that reignited the perennial and fiery debate about sexism, women’s role in the tech industry, and political correctness.
Read More
August 09, 2017
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Arle Lommel
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Gender and family
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Developers Find New Ways to Bring MT into Enterprise Content Strategies
The explosion of enthusiasm for MT that followed Google’s announcements about neural machine translation (NMT) last year shows no signs of abating.
Read More
August 02, 2017
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Arle Lommel
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Machine translation
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For Buyers
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Share
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Using Big Data to Save Money on Translations
Buyers of language services crave the ability to measure translation quality in an objective way, get easy-to-digest reports on how it is tracking over time, and be able to drill down as needed for process improvement. However, quality control remains a mostly human-driven process – even when supported by QA technology – because humans have to sift through the reports these tools produce. What if there was another way to approach quality?
Read More
July 26, 2017
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Hélène Pielmeier
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Quality
,
Augmented translation
,
LSP metrics and KPIs
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Time for the C-Suite to Catch the Multilingual Content Train
It has taken social and mobile – plus the empowerment of consumers to influence the message – for content to finally grab the undistracted attention of executives. But they’re not only wrestling with content in its simplest forms controlled by employees. They must also take into account material created “in the wild” – outside of their organizations – where it morphs into assorted flavors through local languages, dialects, and cultures.
Read More
July 19, 2017
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Rebecca Ray
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Global content
,
Digital transformation
,
Customer experience
,
Artificial intelligence
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For LSPs
,
For Buyers
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Share
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