Our Analysts' Insights

The recent CSA Research survey on gender and family in the language services industry reveals a mixed picture. Translation, localization, and related services are a female-dominated field, with about two-thirds of the workers being women. At the same time, the upper echelons of many companies reverse this polarity, with men taking a disproportionate share of seats in the executive suites.

New technology developments are stirring up the language industry, but the buzz mostly centers around neural machine translation (NMT) and artificial intelligence (AI). Something else is afoot that most observers are not discussing: the shift from monolithic to distributed systems. Microservices addressed via REST APIs promise to increase agility by allowing swappable engines. During a recent CSA Research Colloquium at LocWorld, we put this new solution architecture in the context of enterprise ...

As companies come to terms with the central role that content plays in the customer journey – from building awareness through purchase and onto customer care – their digital marketing teams and localization groups are tasked with content creation, adaptation, and rollout at the global level.

Finding, qualifying, and testing translators and interpreters represents a sizable investment for most language service providers (LSPs). That challenge is even greater for the fast-growing ones, any venturing into new markets, and those starting new service lines. For most LSPs, that means adding or enhancing the vendor management function to locate, vet, and retain linguists and other specialists. Providers typically introduce vendor manager positions by Stage 2 of the LSP Metrix, CSA Research...

CSA Research's 13th annual market study sizes the language services industry and calculates a variety of business measures. One is the growth rate for the industry overall, another is the performance of hundreds of individual suppliers that provide detailed revenue data to our survey (see figure). In this year's analysis, we estimated that the market will turn over US$43.08 billion in 2017, a rise of 6.97% over the last year. You can download a description of our quantitative research an...

Blockchain is a method for concatenating blocks of transactions, which are stored securely using encryption in a distributed system that prevents bad actors from unlawfully changing records. Most media reports focus on blockchain’s use in cryptocurrencies such as Bitcoin, where it originated. However, the language industry will be more directly affected by the advent of smart contracts, where blockchain methods allow applications to automatically negotiate and enforce transactions; for exampl...

Are you making a case to add new languages, expand the number of content types, or launch a full-blown, enterprise-wide globalization strategy? CSA Research has been very busy this year analyzing and publishing hard data to enable you to position your initiatives as investment proposals to support global growth.

What return on investment should you expect from engaging with customers in their own language? Ever since our first report in 2002 on the benefits of localizing the user experience, CSA Research has found that demonstrating the ROI for localization is a challenging exercise. Localization managers spend an inordinate amount of their time working with colleagues in other departments to make the business case for international and domestic multicultural marketing, sales, and support activities. I...

For many years now, localization managers at enterprises have known how they should create content tailored for particular markets, even if they haven't actually done it. Instead, the model that evolved in the 1990s invested in optimizing existing content for translation.

Based on press coverage of recent advances in machine translation (MT), it may seem as if all the major developments happen in the United States. However, since the 1980s, much of the basic research in this area has either happened in European projects or been headed by alumni of groups in the region such as the German Research Center for Artificial Intelligence (DFKI), University of Aachen, and the University of Edinburgh.