X

Our Blog

Gauging the Importance of Languages

Enterprises looking to extend their international footprint face many challenges. Selecting the languages that will give them the best market opportunities is one of these. Every year CSA Research publishes a ranking of the top online languages as determined by their economic opportunity (eGDP). Although this listing – based on macroeconomic factors – is a good predictor of overall investment, the choices individual organizations make are more complex.
Read More

What Else Can Your LSP Do for You?

Buyers of language services often focus too closely on their immediate translation and interpreting needs, missing the wider picture – the underlying knowledge that allows the delivery of written and spoken content in multiple languages. But why should buyers and providers care about this short-sightedness?
Read More

Knowledge Base Content Is Part of Global CX, Too

Organizations usually don’t invest much money or energy incorporating their knowledge bases (KBs) into the global customer experience (CX) – whether it’s for an original language or a localized version for other markets. This is despite the fact that each KB interaction can increase or decrease the value of your brand in customers’ eyes and thus plays a key role in cementing their loyalty. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB con...
Read More

Avoiding the Localization Maturity Shuffle

Do you ever get the sense that your progress toward best practices in localization takes a step forward, only to be followed by two steps back? You’re not alone in this shuffle. One problem that we see in our localization maturity assessments is that some companies abandon their hard-won best practices and return to an earlier, less evolved level of expertise and technology. Some companies even reverse direction, going from wise old localization sage to naïve infant as did Brad Pitt in the titl...
Read More

TBX:2019: A New Version of the ISO Standard Raises the Bar

Localization industry veterans may recall when the OSCAR standards group in the now-defunct Localization Industry Standards Association introduced TermBase eXchange (TBX) way back in 2002, based on earlier work from 1999. Released in the early days of XML, it promised to be a major step forward for making terminological data useful. After it was adopted as an international standard (ISO 30042) in 2008, it seemed that it had reached maturity and a firm place as a star among language industry stan...
Read More

The Future of Translators and Interpreters

Has the productivity of translators increased? Are career translators willing to post-edit machine translation output? Do they feel translation memories are sufficiently maintained? Are interpreters increasingly working remotely? Do linguists struggle with the number of vendor portals they have to log into? Are they likely to still be working in the profession five years from now?
Read More

Platform Providers Target the Language Industry

Did you know that companies have access to subtitling in real-time or that riders can access in-app translation to enable their ride-hailing-service drivers to find them on the left corner of the intersection, rather than on the right? If not, check out what Amazon Web Services presented at the most recent LocWorld in Lisbon, Portugal. Platform providers such as Alibaba, Amazon, Baidu, Facebook, Google, and Microsoft continue pouring money and people-hours into harnessing artificial intelligence...
Read More

LocWorld Portugal: Snapshot of the Localization Industry

Last week, CSA Research was in Estoril: a beautiful location in Portugal for this year’s European LocWorld conference. This meet-up of buyers of language services and technology, LSPs, and technology vendors is an opportunity to share ideas and challenges, learn about inventive changes – such as through the Process Innovation Challenge, a sort of a Dragon’s Den for the localization industry - capture information, and to catch up with friends, old and new.
Read More

Sizing the Language Market

Reliable market research and industry sizing is a science. CSA Research’s annual market sizing project benefits language service and technology providers by producing reliable and actionable data they can use in their planning. Buyers of these services, whether enterprises or governmental agencies, use this data to educate themselves on the market. Investors and the media rely on it to frame and evaluate the potential of the sector.
Read More

Are AI Deployments All They Are Cracked Up to Be?

Great content drives experience and commerce. Enterprises constantly ratchet up the amount they need, while global companies demand ever more in additional languages to offer effective customer experiences in other markets. That means language service providers have to localize more content faster than ever before. Human-centric processes can’t keep pace, so the push is on for more automation. But CSA Research finds that adoption rates for the language technologies that could help are lagging a...
Read More
Page 1 of 15 FirstPrevious [1]

Subscribe

Name

Categories

Follow Us on Twitter