X

Our Blog

Archive by tag: Buyer strategic planningReturn

Great User and Customer Experiences Are Built on Language

Making information available at your fingertips has long been the goal of computing. In the beginning there was a “user” – that was what computer companies back in the 1970s started calling the person sitting in front of monitors with their fingers on keyboards. As technology streamed into our everyday lives, that user could be anywhere – at a PC, gaming console, kiosk, bed, car, airplane, wherever there’s human-computer interaction. Enter translation and localization to make the user exper...
Read More

When the Industry Unites to Understand the Future

Running a survey is a tough exercise for research analysts. You never know if enough people will have an interest in responding and whether they will enter reliable responses. Yet, we rely on representative samples of good data to be able to run all of the frequencies and correlations that we wish share with our readers. The results of our large-scale survey of translators and interpreters all over the world prove that with a network of partners that helped promote the survey, we were able to ac...
Read More

What is the Unit of Language?

CSA Research is preparing to release reports for pricing strategies within the localization industry. We have analyzed current translation pricing models – the structure used for quantifying work, not the amount charged for it – and examined alternatives. We then evaluated what has happened in unrelated industries where technology advances and shifts in customer expectations led to change.
Read More

Gauging the Importance of Languages

Enterprises looking to extend their international footprint face many challenges. Selecting the languages that will give them the best market opportunities is one of these. Every year CSA Research publishes a ranking of the top online languages as determined by their economic opportunity (eGDP). Although this listing – based on macroeconomic factors – is a good predictor of overall investment, the choices individual organizations make are more complex.
Read More

What Else Can Your LSP Do for You?

Buyers of language services often focus too closely on their immediate translation and interpreting needs, missing the wider picture – the underlying knowledge that allows the delivery of written and spoken content in multiple languages. But why should buyers and providers care about this short-sightedness?
Read More

Platform Providers Target the Language Industry

Did you know that companies have access to subtitling in real-time or that riders can access in-app translation to enable their ride-hailing-service drivers to find them on the left corner of the intersection, rather than on the right? If not, check out what Amazon Web Services presented at the most recent LocWorld in Lisbon, Portugal. Platform providers such as Alibaba, Amazon, Baidu, Facebook, Google, and Microsoft continue pouring money and people-hours into harnessing artificial intelligence...
Read More

Future-Proof Your Global Content Strategy with The Language Services Market Study

CSA Research’s 15th annual survey of the language services and technology market demonstrates that new capabilities to analyze and manipulate big data in local markets will continue to push advances and new applications within AI and the machine learning that it drives. Content will continue to morph as it becomes more conversation-centric to support more and more speech-enabled products and services.
Read More

Reality Check: Translation Only Takes You Part of the Way

Delivering multilingual products, services, and programs is just one component required to win over local audiences – and a small one at that. One of the biggest challenges – even for globally-savvy organizations – is learning how to balance some of the other more significant factors to ensure long-term success in local markets. Based on our current research into globalization maturity consisting of interviews and surveys of more than two hundred companies, here are three areas that companies...
Read More

Need a Roadmap for Business Process Globalization?

Regardless of its size, vertical, or headquarters location, your organization can benefit from implementing a framework for globalizing business processes to guide your global strategy. The clarity it provides will enable teams responsible for mainstream functions and operations to align their work in home markets with the company’s international goals.
Read More

Localization Depth and Corporate Language Strategy

Based on an examination of more than 5.5 million individual webpages from major brand websites, CSA Research has identified the languages with the greatest depth of localization. Depth follows economic opportunity, with major European and Asian languages leading the listings, but partial localization is the norm, with most brands localizing only a small portion of their content. The results provide guidance for localization groups in formulating their content strategies.
Read More
Page 1 of 2 FirstPrevious [1]

Subscribe

Name

Categories

Follow Us on Twitter