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Archive by tag: Buyer strategic planningReturn

Budget Cuts Versus the Four Rs

With no country’s economy able to predict accurately whether it’s entering a recession or cautiously rebounding, you might expect companies to be cutting back their translation and localization budgets. However, that doesn’t match our analysis based on virtual group meetings with Leadership Councils, interviews, and the results of a survey of 63 global enterprises in 19 countries that CSA Research conducted in mid-April 2020.
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Language Access for Limited English Proficiency (LEP)

One of the most heartbreaking results of COVID-19 pandemic has been hearing about people falling ill, suffering, and too-often dying, without their family and loved ones around them. Imagine how much more terrible this must be if the patient – or family members – cannot easily communicate with caregivers, nor fully understand what they are told. Combine these challenges with statistics showing COVID-19 disproportionately affecting racial and ethnic minorities and the picture is grim.
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How Can Machine Interpreting Help During COVID-19?

Most people frown upon the idea of talking to machines, yet they are already encountering them in everyday conversations. For example, when you call a bank or utility company, you probably start the conversation with a bot that triages the request and escalates the conversation to a human call agent when it reaches the limits of its capabilities. There is no longer a need for a human to tell you your credit card balance. Likewise, there is no need for a human interpreter if a nurse checks on the...
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How Teams Can Prepare for Post-COVID-19: Enterprise Survey Data

No one can predict when the ripple effects of COVID-19 will end. However, the results of our survey of 63 global enterprises in 19 countries indicate strongly that now is the time for organizations to plan for the scenarios that they will have to handle, whether under conditions of a prolonged recession or a cautious rebound. The effects on regional and local economies are already playing out in different ways at different speeds. Teams should prepare for the competitive landscape to look substa...
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Step Up: It’s Time for Localization Teams to Lead

Have you dreamed about leading the charge to globalize business processes across your entire organization? Or maybe you already have a plan to help Marketing or Customer Support get their international act together? Based on our recent COVID-19 Enterprise Survey, the stars may finally be aligning to allow you to raise visibility for globalization in ways that enable other teams to be comfortable about where they’re investing internationally.
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Business Continuity Planning: Where Is Your Translation Memory?

We have frequently and long been asked who owns translation memories (TMs)?” In today’s COVID-19 environment, the better question might be “Where are my TMs?” If you rely on one or more LSPs to manage and maintain your translation memories, terminology, and other linguistic assets, now is a good time to revisit your disaster and recovery plan (DRP) for technology, and business continuity plan (BCP) for the entire organization’s processes. Even if you host and manage your TMs centrally withi...
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Expanding Premium Customer Experiences

Loyalty will rise to the fore after the COVID-19 pandemic runs its course. People will remember the brands that reached out in meaningful ways during the crisis. Start planning now to take advantage of loyalty to retain premium customers through the crisis and beyond as you strive to support them during the ensuing ramp-up or recession.
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Caring for the Linguist Supply Chain

In a separate blog post ("AB5, COVID-19, and the Plight of Freelance Linguists"), we examined some of the challenges that freelance linguists face right now on two fronts: COVID-19 and changes to labor law – focusing on the situation in California – that have created difficulties for individuals who work as contractors for many LSPs or clients. In this post, we turn to some of the concrete actions that LSPs, end buyers, and linguists themselves can take to improve the situation of th...
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Global Companies Turn to LSP Rapid Response Teams to Cope with COVID-19

Following online group meetings with Leadership Councils and CEOs representing LSPs of various sizes, CSA Research has been speaking with directors of enterprise localization groups over the last few days to hear their perspective on the impact of COVID-19. They identified two changes in their business requirements – their internal and outward-facing content is evolving to become remote-friendly, and they would like their language service partners to respond to quick-turnaround requests without...
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AB5, COVID-19, and the Plight of Freelance Linguists

The COVID-19 pandemic and uncertainty about California Bill 5 (AB5) and similar laws have created turbulence for freelance linguists. Together, they show both the strengths and challenges that the translators and interpreters who power the industry face. COVID-19 has shown how precarious a position many of them are in, including highly successful professionals. Regardless of whether linguists are employees or freelancers, the current situation demonstrates how interconnected all parties are and ...
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