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Archive by tag: Buyer strategic planningReturn

How Your Firm Can Benefit from Benchmarking Globalization Maturity

Many executives and their functional managers view international business issues as “special” and outside the parameters of the processes for which they are directly responsible. They assume that translation alone takes care of everything international. On the other hand, mid-level managers reporting to those executives often understand intuitively that global success comes from delivering a relevant digital experience that involves so much more than translation. They want to do it right, but ...
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Three Reasons Your China Strategy May Need a Tune-Up

When was the last time your strategic planners or management team reviewed what you’re doing in China − and why? If it hasn’t been within the last 12 months, here are three reasons why it’s time for an assessment, along with recommended actions to take.
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Great User and Customer Experiences Are Built on Language

Making information available at your fingertips has long been the goal of computing. In the beginning there was a “user” – that was what computer companies back in the 1970s started calling the person sitting in front of monitors with their fingers on keyboards. As technology streamed into our everyday lives, that user could be anywhere – at a PC, gaming console, kiosk, bed, car, airplane, wherever there’s human-computer interaction. Enter translation and localization to make the user exper...
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When the Industry Unites to Understand the Future

Running a survey is a tough exercise for research analysts. You never know if enough people will have an interest in responding and whether they will enter reliable responses. Yet, we rely on representative samples of good data to be able to run all of the frequencies and correlations that we wish share with our readers. The results of our large-scale survey of translators and interpreters all over the world prove that with a network of partners that helped promote the survey, we were able to ac...
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What is the Unit of Language?

CSA Research is preparing to release reports for pricing strategies within the localization industry. We have analyzed current translation pricing models – the structure used for quantifying work, not the amount charged for it – and examined alternatives. We then evaluated what has happened in unrelated industries where technology advances and shifts in customer expectations led to change.
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Gauging the Importance of Languages

Enterprises looking to extend their international footprint face many challenges. Selecting the languages that will give them the best market opportunities is one of these. Every year CSA Research publishes a ranking of the top online languages as determined by their economic opportunity (eGDP). Although this listing – based on macroeconomic factors – is a good predictor of overall investment, the choices individual organizations make are more complex.
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What Else Can Your LSP Do for You?

Buyers of language services often focus too closely on their immediate translation and interpreting needs, missing the wider picture – the underlying knowledge that allows the delivery of written and spoken content in multiple languages. But why should buyers and providers care about this short-sightedness?
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Platform Providers Target the Language Industry

Did you know that companies have access to subtitling in real-time or that riders can access in-app translation to enable their ride-hailing-service drivers to find them on the left corner of the intersection, rather than on the right? If not, check out what Amazon Web Services presented at the most recent LocWorld in Lisbon, Portugal. Platform providers such as Alibaba, Amazon, Baidu, Facebook, Google, and Microsoft continue pouring money and people-hours into harnessing artificial intelligence...
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Future-Proof Your Global Content Strategy with The Language Services Market Study

CSA Research’s 15th annual survey of the language services and technology market demonstrates that new capabilities to analyze and manipulate big data in local markets will continue to push advances and new applications within AI and the machine learning that it drives. Content will continue to morph as it becomes more conversation-centric to support more and more speech-enabled products and services.
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Reality Check: Translation Only Takes You Part of the Way

Delivering multilingual products, services, and programs is just one component required to win over local audiences – and a small one at that. One of the biggest challenges – even for globally-savvy organizations – is learning how to balance some of the other more significant factors to ensure long-term success in local markets. Based on our current research into globalization maturity consisting of interviews and surveys of more than two hundred companies, here are three areas that companies...
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