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Archive by tag: Buyer strategic planningReturn

Four Ways to Raise and Maintain Visibility for Globalization

Globalization managers and directors work hard to raise the visibility of their teams. However, this responsibility extends beyond expanding awareness of what these teams accomplish to communicating successfully the value of what they deliver for their organizations. There are many roadblocks along the way, but the good news is there are ways to avoid and bypass them.
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M&A: Want to Sell or Merge?

In a recent blog we updated the changing M&A landscape for 2020. We also noted that respondents to CSA Research’s annual Global Market Study (GMS) have shown consistent interest over the years in buying, selling, or merging in response to the question, “How important will the following actions related to merger and acquisitions be in 2020?” Of the 356 respondents from the representative sample of 462, 29% said they wanted to sell, 34% would like to buy, and 30% preferred a merger.
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The Science Behind Consumer Market Research

Recently CSA Research launched the third edition of our oft cited “Can’t Read, Won’t Buy” research. We originated this topic of research in 2006 and continue to provide companies worldwide with the reliable data they need to plan and execute effective international growth strategies. When you encounter data like this from us or any other source, put on your data scientist hat and ask these two questions: what is the population and is it a representative sample?
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Arabic: To Localize or Not to Localize, That Is the Question

With over 222 million Arabic-speaking web users, and an online economic opportunity of 2.5 trillion US dollars in 2020, Arabic is an attractive option for global brands. Nevertheless, it appears on far fewer sites than its potential would indicate. Part of the reason is that localizing into Arabic is not a simple task as it is not a single digital language for content marketing and customer experience. The languages used in the Arabic-speaking world for conversation, social networks, messaging, ...
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Budget Cuts Versus the Four Rs

With no country’s economy able to predict accurately whether it’s entering a recession or cautiously rebounding, you might expect companies to be cutting back their translation and localization budgets. However, that doesn’t match our analysis based on virtual group meetings with Leadership Councils, interviews, and the results of a survey of 63 global enterprises in 19 countries that CSA Research conducted in mid-April 2020.
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Language Access for Limited English Proficiency (LEP)

One of the most heartbreaking results of COVID-19 pandemic has been hearing about people falling ill, suffering, and too-often dying, without their family and loved ones around them. Imagine how much more terrible this must be if the patient – or family members – cannot easily communicate with caregivers, nor fully understand what they are told. Combine these challenges with statistics showing COVID-19 disproportionately affecting racial and ethnic minorities and the picture is grim.
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How Can Machine Interpreting Help During COVID-19?

Most people frown upon the idea of talking to machines, yet they are already encountering them in everyday conversations. For example, when you call a bank or utility company, you probably start the conversation with a bot that triages the request and escalates the conversation to a human call agent when it reaches the limits of its capabilities. There is no longer a need for a human to tell you your credit card balance. Likewise, there is no need for a human interpreter if a nurse checks on the...
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How Teams Can Prepare for Post-COVID-19: Enterprise Survey Data

No one can predict when the ripple effects of COVID-19 will end. However, the results of our survey of 63 global enterprises in 19 countries indicate strongly that now is the time for organizations to plan for the scenarios that they will have to handle, whether under conditions of a prolonged recession or a cautious rebound. The effects on regional and local economies are already playing out in different ways at different speeds. Teams should prepare for the competitive landscape to look substa...
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Step Up: It’s Time for Localization Teams to Lead

Have you dreamed about leading the charge to globalize business processes across your entire organization? Or maybe you already have a plan to help Marketing or Customer Support get their international act together? Based on our recent COVID-19 Enterprise Survey, the stars may finally be aligning to allow you to raise visibility for globalization in ways that enable other teams to be comfortable about where they’re investing internationally.
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Business Continuity Planning: Where Is Your Translation Memory?

We have frequently and long been asked who owns translation memories (TMs)?” In today’s COVID-19 environment, the better question might be “Where are my TMs?” If you rely on one or more LSPs to manage and maintain your translation memories, terminology, and other linguistic assets, now is a good time to revisit your disaster and recovery plan (DRP) for technology, and business continuity plan (BCP) for the entire organization’s processes. Even if you host and manage your TMs centrally withi...
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