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Blog
Leverage Your Localization Budget as a Strategic Tool
Delivering an integrated customer experience wherever an organization operates means more than translating your website, setting up a few servers outside your borders, and offering extended hours for customer care. It involves reviewing an array of business requirements that begin with the age-old IT mandates of reliability, availability, scalability, and security – or RAS2 for short. Enter localization teams, LSPs, and translation management vendors. Their experience pulling and pushing conten...
Read More
October 27, 2021
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Donald A. DePalma
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Business process
,
Customer experience
,
Digital transformation
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
The 4-Step Approach to Effective Sales Targeting
Do you have low click-through rates on your marketing emails? Do prospects fail to reach out after you’ve sent them what you felt was a compelling call for action? You could attribute the lack of response to a variety of problems, but one commonly identified by our analyst team in interactions with language service providers is that many LSPs lack a targeted approach. A little planning could significantly improve the results of marketing and sales efforts.
Read More
October 13, 2021
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Hélène Pielmeier
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Artificial intelligence
,
LSP sales and marketing
,
LSP segmentation
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For LSPs
|
Share
|
Recognizing a Pioneer in Language Teaching
Early in my career, my wife and I lived a few houses down from a truly extraordinary woman named Lorna Call Alder. Born in 1906, Lorna was the first person to develop a now-ubiquitous approach to foreign-language education that emphasizes the deliberate and careful introduction of vocabulary in context and repetition in use within instructional materials. Almost every translator today who has learned a language through formal education owes a small debt of gratitude to this humble woman, who pas...
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September 30, 2021
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Arle Lommel
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Translation Technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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So, You Think You’re Ready to Support Continuous Localization?
Your language service providers might ask you to think again. Localization teams frequently jump – or are pushed – headfirst into implementing or optimizing their continuous localization models. They are often in such a hurry that they don’t realize that their language service and technology providers are a rich source of guidance. That’s because these partners work with clients that run the gamut from “Frankenstein-esque” frameworks based on half-manual/half-automated processes to fully a...
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September 22, 2021
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Rebecca Ray
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Continuous Localization
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For Buyers
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Share
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Interpreting in a War Zone
As long as human beings have used spoken language, someone has needed to interpret when people with different tongues want to communicate. Whether in friendly situations or in times of strife; by trained and professional linguists or simply someone who happens to speak two or more languages, individuals, businesses, organizations, and the military rely on the human skill of hearing one language and speaking another.
Read More
September 08, 2021
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Alison Toon
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Careers
,
Interpreting
,
Crisis preparedness
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For LSPs
,
For Buyers
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Share
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Responsive Machine Translation: The Next Frontier for MT
CSA Research’s recent survey-based examinations of machine translation deployment at language service providers, enterprises, government agencies, and among freelancers revealed an ever-widening engagement with the technology. Although it didn’t surprise us, we also found widespread skepticism of claims that MT has reached human parity with numerous calls in open-ended survey comments for “truth in advertising.” Just as significantly, we saw widespread desire for MT to be more suitable for t...
Read More
August 17, 2021
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Arle Lommel
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Artificial intelligence
,
Augmented translation
,
Machine translation
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
Hyper-Speed? Warp Speed? How Much Faster Can We Go?
Looking for some research-based guidelines on how to achieve deeper integration of code and content so that you can keep up with software and content developers? The 53 companies that we recently interviewed for our continuous localization research stream had plenty. We share six of their guidelines below.
Read More
August 04, 2021
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Rebecca Ray
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Business process globalization
,
Localization maturity
,
Continuous Localization
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For Buyers
|
Share
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7 Tips to Prevent Pricing Objections
All too often, LSP salespeople don’t know how to counter the “you’re too expensive” argument, viewing it as the end of the road. But it doesn’t have to be.
Read More
July 21, 2021
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Hélène Pielmeier
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LSP business management
,
LSP sales and marketing
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For LSPs
|
Share
|
Dashboards: What Are You Driving?
A dashboard – in a vehicle – is familiar to every one of us. So familiar that we don’t even think about it. You never just sit and stare at it. You don’t spend hours reading it and figuring out what all the numbers mean. Instead, you see and understand it, and your body and brain adjust and take action based on what the display shows – from speeding up or slowing down to pulling into the next service station for fuel or to add air to your tires.
Read More
July 14, 2021
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Alison Toon
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Business process globalization
,
Buyer strategic planning
,
Localization maturity
|
For Buyers
,
For Technology Vendors
|
Share
|
2020: A Year of Superlatives in the Language Industry
CSA Research recently released our list of the 100 largest LSPs and langtech providers, along with eight regional lists that add more than 80 firms. The rankings are based on our annual survey of more than 450 companies around the globe with revenue and business data supplied by the companies themselves and validated by their executives. Here’s a map of CSA Research’s 10 largest LSPs for 2021 – follow the lines to see the journeys of these companies over 17 years to their current positions. B...
Read More
July 08, 2021
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Donald A. DePalma
|
Artificial intelligence
,
Industry news
,
Machine translation
,
Translation market size
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
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