Better machine translation (MT) is surely at the top of many organizations’ globalization wishlists. But they all wonder how they can develop good MT engines that produce usable results.
For the last few years, marketers, economists, and sociologists around the world have obsessed about people born between 1980 and 2000. Because this group constitutes the next generation of spenders, influencers, and leaders, companies in nearly every industry wonder how to attract these Millennials to their brands. Their previous business plans were meant to appeal to those born in the mid-20th century and their Generation X offspring, so they're preparing for future demand.